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e.l.f. Cosmetics and Skincare icon
📅 Development History

e.l.f. Cosmetics and Skincare

by e.l.f. Cosmetics, Inc. · Shopping · View full /p/ profile →

📊 Tracking summary

Tracked since
2025-11-27
525 snapshots captured
Events detected
13
cause-and-effect changes
Current rating
4.87★
39,024 reviews
Current revenue
$10.4K /mo
ML forecast or verified

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

1 39,783 2025-11-27 2026-08-07 🔧 🔧 🔧 🔧 🔧 🔧 📈 📈 📈 📈 📈 📈 🚀

📅 What Worked™ · full timeline (13 events)

Every detected change in e.l.f. Cosmetics and Skincare since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-08
🔧
Shipped update — vR33.1 → vR34
→ 30 days after: reviews +110 high confidence
2026-07
🔧
Shipped update — vR32 → vR33.1
→ 30 days after: reviews +309 high confidence
2026-07
🔧
Shipped update — vR31 → vR32
→ 30 days after: reviews +484 high confidence
2026-06
🔧
Shipped update — vR30.1 → vR31
→ 30 days after: reviews +366 high confidence
2026-06
🔧
Shipped update — vR30 → vR30.1
→ 30 days after: reviews +365 medium confidence
2026-06
🔧
Shipped update — vR29 → vR30
→ 30 days after: reviews +298 medium confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +77 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$125/mo · reviews +6 medium confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$166/mo · reviews +8 medium confidence
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.5K/mo · rating −0.17★ · reviews +265 medium confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.4K/mo · rating −0.24★ · reviews +259 low confidence
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.1K/mo · rating −0.24★ · reviews +243 medium confidence
2025-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$5.1K/mo · rating −0.24★ · reviews +242 medium confidence

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