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IPSY: Personalized Beauty icon
📅 Development History

IPSY: Personalized Beauty

by Ipsy · Shopping · View full /p/ profile →

📊 Tracking summary

Tracked since
2023-04-29
119 snapshots captured
Events detected
16
cause-and-effect changes
App Store rating
4.81★
224,625 ratings from App Store
Current revenue
$30.5K /mo
Estimated or reported monthly revenue

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

32 224,691 2023-04-29 2026-08-07 🔧 ⭐ 📈 📈 📈 📈 📈 ⭐ 📈 🚀 📈 ⭐ ⭐ ⭐ 🚀 ⭐

📅 What Worked™ · full timeline (16 events)

Every detected change in IPSY: Personalized Beauty since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-06
🔧
Shipped update — v4.3.1 → v4.3.2
→ 30 days after: reviews −87 high confidence
2026-04
⭐
Rating ↑ 2.33 → 4.81 (improved 2.48★)
→ 30 days after: reviews −42 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews −42 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$30.5K/mo · rating +2.47★ · reviews +224,194 high confidence
2023-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.11★ · reviews +19 high confidence
2023-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +27 high confidence
2023-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +22 high confidence
2023-05
⭐
Rating ↓ 3.28 → 2.76 (dropped 0.52★)
→ 30 days after: reviews +22 high confidence
2023-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.52★ · reviews +40 high confidence
2023-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.52★ · reviews +40 high confidence
2023-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after:
2023-04
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
→ 30 days after:
2023-04
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
→ 30 days after:
2023-04
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
→ 30 days after:
2023-04
🚀
First tracked snapshot — initial data captured
→ 30 days after:
2023-04
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after:

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