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Ulta Beauty: Makeup & Skincare icon
📅 Development History

Ulta Beauty: Makeup & Skincare

by Ulta Salon, Cosmetics & Fragrance, Inc · Shopping · View full /p/ profile →

📊 Tracking summary

Tracked since
2025-12-25
504 snapshots captured
Events detected
11
cause-and-effect changes
Current rating
4.87★
2,286,356 reviews
Current revenue
— /mo
ML forecast or verified

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

1 2,353,458 2025-12-25 2026-07-21 🔧 🔧 🔧 📈 ⭐ 📈 📈 📈 📈 ⭐ 🚀

📅 What Worked™ · full timeline (11 events)

Every detected change in Ulta Beauty: Makeup & Skincare since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-07
🔧
Shipped update — v10.13 → v10.15
→ 30 days after: reviews +37,390 high confidence
2026-05
🔧
Shipped update — v10.12 → v10.13
→ 30 days after: reviews +40,855 high confidence
2026-05
🔧
Shipped update — v? → v10.12
→ 30 days after: reviews +28,438 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +28,438 high confidence
2026-04
⭐
Rating ↑ 2.91 → 4.87 (improved 1.96★)
→ 30 days after: reviews +28,438 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.98★ · reviews +2,246,306 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.01★ · reviews +324 medium confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −2.22★ · reviews +328 low confidence
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −2.23★ · reviews +299 low confidence
2025-12
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: rating −2.26★ · reviews +293 medium confidence
2025-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −2.26★ · reviews +293 medium confidence

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