mSecure - Password Manager
82
Quality Score
Excellent
mSecure - Password Manager
by mSeven Software, LLC
High confidence
✍️ bumetric analysis
“
mSecure - Password Manager is an iOS app from mSeven Software, LLC in the Productivity category, currently rated 4.8★ across 50,275 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$24.1K
per month
→
12-mo forecast
$24.9K – $52.2K
per month
→
24-mo forecast
$30.9K – $92.6K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (128 MB) | +$31K |
| ⚙ Productivity complexity ×1.10 | +$8K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$800K
↳ What it would sell for · not monthly revenue
Marketplace range $600K – $1.1M · 19× MRR multiple
💸
~8.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
Final multiple
19× MRR
👥 Estimated audience size
3.8M
Lifetime downloads (US-equivalent)
Monthly active
1.1M
Daily active
495K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$24.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$22.8K – $38.1K
12 months
$24.9K – $52.2K
24 months
$30.9K – $92.6K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
9.6
Revenue Strength
4.4
Monetization Maturity
1.0
Defensibility
4.3
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $16K - $36K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 50,275 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $433K-$770K. Portfolio play ($45K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 17 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (50,275 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.0.1
7.0.1
● Fixed a few crashes as reported by users
7.0.0
● Passkeys — sign in to passkey-enabled sites without a password.
● Built-in one-time passwords (OTP) — keep your 2FA codes alongside your logins, no separate authenticator app required.… Full release notes →
● Fixed a few crashes as reported by users
7.0.0
● Passkeys — sign in to passkey-enabled sites without a password.
● Built-in one-time passwords (OTP) — keep your 2FA codes alongside your logins, no separate authenticator app required.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- mSecure - Password Manager
- Developer
- mSeven Software, LLC
- Bundle ID
- com.mseven.msecure5
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 17+
- Languages
- EN, FR, DE, IT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $45.5K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth50,917 ratings+13% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Don't take chances with your passwords or private information. mSecure is the simple, secure way to manage logins, passkeys, 2FA codes, and sensitive data across every device you own - protected by industry-standard AES-256 encryption and zero-knowledge architecture.
WHAT'S NEW IN mSECURE 7
● Passkeys - sign in to passkey-enabled sites without a password.
● Built-in one-time passwords (OTPs) - keep your 2FA codes alongside your logins, no separate authenticator app required.
● Sharing Center - a unified place to manage vaults and shared records.… View full description on the official store →
WHAT'S NEW IN mSECURE 7
● Passkeys - sign in to passkey-enabled sites without a password.
● Built-in one-time passwords (OTPs) - keep your 2FA codes alongside your logins, no separate authenticator app required.
● Sharing Center - a unified place to manage vaults and shared records.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 128 MB🔞 17+📱 iOS 17.6+🔖 v7.0.1🔄 updated 0d ago🌐 EN, FR, DE, IT, ES📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v6.1.14 → v7.0.1
→ 30 days after: reviews +387 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +387 medium · co-occurring
2026-05
📈
Crossed 50,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +387 medium · co-occurring
2026-03
⭐
Rating ↑ 3.46 → 4.69 (improved 1.23★)
→ 30 days after: revenue +$18.9K/mo · rating +1.23★ · reviews +49,291 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$18.9K/mo · rating +1.23★ · reviews +49,291 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$18.9K/mo · rating +1.23★ · reviews +49,292 medium · co-occurring
2022-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +16 high confidence
2022-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.27★ · reviews +48 high confidence
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.27★ · reviews +32 high confidence
2022-03
⭐
Rating ↓ 4.37 → 3.58 (dropped 0.79★)
→ 30 days after: rating −0.27★ · reviews +32 high confidence
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.06★ · reviews +76 high confidence
2021-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.17★ · reviews +14 high confidence
2021-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.17★ · reviews +14 high confidence
2021-12
⭐
Rating ↑ 3.50 → 4.00 (improved 0.50★)
→ 30 days after: rating −0.17★ · reviews +14 medium · co-occurring
2021-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.17★ · reviews +14 medium · co-occurring
2021-12
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
→ 30 days after: rating −0.17★ · reviews +14 medium · co-occurring
📸
Store Page History
6 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-08-08
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-08
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-08
Slot 4
2 ver.
2 ver.
2026-05-12
2026-08-08
Slot 5
2 ver.
2 ver.
2026-05-12
2026-08-08
Slot 6
2 ver.
2 ver.
2026-05-12
2026-08-08
🔎
ASO Keyword Positions
BEST RANK #5Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
password manager·#5🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — msecure.com
- Mail provider
- Google Workspace
- Tech stack
- Brevo (formerly Sendinblue)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75467★ | 3,265 | 4.75467★ this version |
| 🇧🇷 BR | 4.81694★ | 366 | 4.81694★ this version |
| 🇨🇦 CA | 4.75812★ | 3,816 | 4.75812★ this version |
| 🇩🇪 DE | 4.68642★ | 3,291 | 4.68642★ this version |
| 🇫🇷 FR | 4.69155★ | 1,420 | 4.69155★ this version |
| 🇬🇧 GB | 4.74704★ | 4,898 | 4.74704★ this version |
| 🇮🇳 IN | 4.78172★ | 197 | 4.78172★ this version |
| 🇯🇵 JP | 4.50347★ | 288 | 4.50347★ this version |
| 🇺🇸 US | 4.81683★ | 50,903 | 4.81683★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for mSecure - Password Manager: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 50,275 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does mSecure - Password Manager make per month?▴
Based on our ML-calibrated revenue forecast, mSecure - Password Manager earns approximately $45K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like mSecure - Password Manager?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes mSecure - Password Manager?▴
mSecure - Password Manager is published by mSeven Software, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is mSecure - Password Manager's BU Score?▴
mSecure - Password Manager has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.