Baby: Breastfeeding Tracker
81
Quality Score
Excellent
✍️ bumetric analysis
“
Baby: Breastfeeding Tracker is an iOS app from Wachanga in the Education category, currently rated 4.6★ across 110,377 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 81: Excellent (strong product-market fit). For a Education app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.0M
per month
→
12-mo forecast
$8.2M – $10.9M
per month
→
24-mo forecast
$9.1M – $13.7M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$275/mo · 110K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (209 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$19K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.8M
↳ What it would sell for · not monthly revenue
Marketplace range $1.3M – $2.3M · 34× MRR multiple
💸
~15× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Education category multiple | +6% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
34× MRR
👥 Estimated audience size
9.3M
Lifetime downloads (US-equivalent)
Monthly active
1.6M
Daily active
495K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$7.9M – $9.6M
12 months
$8.2M – $10.9M
24 months
$9.1M – $13.7M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 69/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.4
Product Quality
9.1
Revenue Strength
6.9
Monetization Maturity
5.0
Defensibility
10.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $3.2M - $16.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.56★ across 110,377 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $144.0M-$256.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (110,377 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| free trialREVIEW | +$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Baby: Breastfeeding Tracker
- Developer
- Wachanga
- Bundle ID
- com.wachanga.babycare
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- AR, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, SR, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- wachanga.com
- Tagline
- Wachanga
- Description
- Helping people around the world build healthy and happy families
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $52.2K/mo
- Top-grossing rank
- 🇧🇷#32 /100 🇫🇷#74 /100 🇬🇧#89 /100
- All-time revenue
- Not found
- Pricing
- $0.99 - $45.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/wachangacom
- team@wachanga.com
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth110,377 ratings+735747% lifetimeShow 3-year history estimate ▾
Tracked (40 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇧🇷BR#32 /100
🇫🇷FR#74 /100
🇬🇧GB#89 /100
📊Category Rank Trajectory#32 now · best #30 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
This App is a handy and reliable assistant for breastfeeding your newborn baby. You can track breastfeeding, bottle feeding, solid feedings and milk pumping. You can save diaper changes, sleeping periods and the results of your baby's height and weight measurements. This baby tracker app will help parents get through the wonder weeks.
With this breastfeeding tracker you can:
✔️ Track feeding by one breast or by both, if you give your baby two breasts at one feeding
✔️ Track bottle feeding
✔️ Measure solid food feeding - food type and amount… View full description on the official store →
With this breastfeeding tracker you can:
✔️ Track feeding by one breast or by both, if you give your baby two breasts at one feeding
✔️ Track bottle feeding
✔️ Measure solid food feeding - food type and amount… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 209 MB🔞 4+📱 iOS 16.0+🔖 v6.40.0🔄 updated 0d ago🌐 AR, BG, HR, CS, DA +28📂 Education💰 Paid📺 Ad-supported💎 IAP $0.99 - $45.99 per item
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
📈
Crossed 5,000 ratings — social-proof flywheel kicking in
2026-07
📸
Refreshed store screenshots — 7 of 7 updated
2026-07
🔧
Shipped update — v4.15 → v6.40.0
→ 30 days after: revenue −$31.0K/mo · rating −0.18★ · reviews +109,260 medium · co-occurring
2026-06
🔧
Shipped update — v4.12.1 → v4.15
→ 30 days after: revenue −$31.0K/mo · rating −0.18★ · reviews +109,266 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +6 high confidence
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-04
🚀
First tracked snapshot — initial data captured
2018-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-04
🚀
First tracked snapshot — initial data captured
📸
Store Page History
7 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-07-13
Slot 2
2 ver.
2 ver.
2026-05-12
2026-07-13
Slot 3
2 ver.
2 ver.
2026-05-12
2026-07-13
Slot 4
2 ver.
2 ver.
2026-05-12
2026-07-13
Slot 5
2 ver.
2 ver.
2026-05-12
2026-07-13
Slot 6
2 ver.
2 ver.
2026-05-12
2026-07-13
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.7195★ | 164 | 4.7195★ this version |
| 🇧🇷 BR | 4.80555★ | 3,353 | 4.80555★ this version |
| 🇨🇦 CA | 4.76126★ | 222 | 4.76126★ this version |
| 🇩🇪 DE | 4.62336★ | 1,070 | 4.62336★ this version |
| 🇫🇷 FR | 4.63905★ | 676 | 4.63905★ this version |
| 🇬🇧 GB | 4.72598★ | 281 | 4.72598★ this version |
| 🇮🇳 IN | 4.64762★ | 105 | 4.64762★ this version |
| 🇯🇵 JP | 4.58474★ | 118 | 4.58474★ this version |
| 🇺🇸 US | 4.74087★ | 1,123 | 4.74087★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Baby: Breastfeeding Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Wachanga
View all →📦 Portfolio summaryINDIE studio
10apps·$77K/mocombined
Lead-app heavy — top app contributes 68%
About this analysis
Why high confidence: 110,377 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Baby make per month?▴
Based on our ML-calibrated revenue forecast, Baby earns approximately $52K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Baby?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Baby?▴
Baby is published by Wachanga on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Baby's BU Score?▴
Baby has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.