imo video calls and chat HD
68
Quality Score
Solid
✍️ bumetric analysis
“
imo video calls and chat HD is an iOS app from Baby Penguin in the Education category, currently rated 3.4★ across 75,095 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 68: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$27.6K
per month
→
12-mo forecast
$28.6K – $59.9K
per month
→
24-mo forecast
$35.4K – $106.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$114/mo · 133K ratings · 3.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in <1 month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Education complexity ×1.20 | +$10K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $450K – $800K · 13× MRR multiple
💸
~10× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Education category multiple | +6% |
Final multiple
13× MRR
👥 Estimated audience size
6.3M
Lifetime downloads (US-equivalent)
Monthly active
1.1M
Daily active
330K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$27.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$26.2K – $43.7K
12 months
$28.6K – $59.9K
24 months
$35.4K – $106K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.7
Product Quality
6.7
Revenue Strength
4.4
Monetization Maturity
1.0
Defensibility
5.5
Market Position
0.3
Operational Safety
7.0
- 💰 Revenue: Modest — $19K - $41K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.35★ across 75,095 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 192d ago — slow cadence.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $497K-$883K. Portfolio play ($108K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (75,095 ratings)METRIC | +$5,500 | |
| Paid app ($6.99)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| Multilingual (29 languages)METRIC | +$1,500 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.3.2
Updates and Bug Fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- imo video calls and chat HD
- Developer
- Baby Penguin
- Bundle ID
- co.babypenguin.imo
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 12+
- Languages
- AR, BG, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, VI
Company
- Website
- imoapp.com
- Tagline
- imo free video calls and chat for Android and iPhone - click to download
- Description
- Stay in touch with your family and friends with imo's free text, voice and video chat.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $45.3K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth75,095 ratings+37% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $6.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Message and video chat with your friends and family for FREE, no matter what device they are on!
- Encrypted high-quality Video and Voice calls
- Encrypted Group Video and Voice calls with up to 6 participants
- FREE and unlimited encrypted messages and video and voice calls over your 4G, 5G or Wi-Fi connection*
- Group chat with friends, family, roommates and others
- Fast photo and video sharing
- Hundreds of free stickers!
- Avoid SMS and phone call charges
*Data charges may apply. Contact your provider for details.
IMO PREMIUM MONTHLY SUBSCRIPTION… View full description on the official store →
- Encrypted high-quality Video and Voice calls
- Encrypted Group Video and Voice calls with up to 6 participants
- FREE and unlimited encrypted messages and video and voice calls over your 4G, 5G or Wi-Fi connection*
- Group chat with friends, family, roommates and others
- Fast photo and video sharing
- Hundreds of free stickers!
- Avoid SMS and phone call charges
*Data charges may apply. Contact your provider for details.
IMO PREMIUM MONTHLY SUBSCRIPTION… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 18 MB🔞 12+📱 iOS 9.0+🔖 v7.3.2🔄 updated 0d ago🌐 AR, BG, CS, DA, NL +24📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $6.99 price point
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ · reviews +128 high confidence
2026-04
⭐
Rating ↑ 1.74 → 3.40 (improved 1.66★)
→ 30 days after: rating −0.05★ · reviews +128 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$45.1K/mo · rating +1.65★ · reviews +74,363 high confidence
2026-01
🔧
Shipped update — v? → v7.3.2
→ 30 days after: reviews +32 high confidence
2023-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 high confidence
2023-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.21★ · reviews +27 high confidence
2023-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +17 high confidence
2023-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews +45 high confidence
2023-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +21 medium · co-occurring
2023-03
⭐
Rating ↑ 1.89 → 2.20 (improved 0.31★)
→ 30 days after: reviews +21 medium · co-occurring
2023-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +21 medium · co-occurring
2023-03
⭐
Rating ↓ 3.00 → 2.60 (dropped 0.40★)
2023-03
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2023-03
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2023-03
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — imoapp.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for imo video calls and chat HD: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Baby Penguin
View all →📦 Portfolio summaryMID studio
5apps·$108K/mocombined
✓ Diversified — top app contributes 42%; risk spread across portfolio
About this analysis
Why high confidence: 75,095 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does imo video calls and chat HD make per month?▴
Based on our ML-calibrated revenue forecast, imo video calls and chat HD earns approximately $45K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like imo video calls and chat HD?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes imo video calls and chat HD?▴
imo video calls and chat HD is published by Baby Penguin on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is imo video calls and chat HD's BU Score?▴
imo video calls and chat HD has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.