FIGS®
76
Quality Score
Strong
FIGS®
by FIGS, INC.
High confidence
✍️ GetAppValue analysis
“
FIGS® is an iOS app from FIGS, INC. in the Shopping category, currently rated 4.9★ across 20,634 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 76: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$28/mo · 46 ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (102 MB) | +$20K |
| ⚙ Shopping complexity ×1.30 | +$21K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$25K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $30K · 18× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
2.0M
Lifetime downloads (US-equivalent)
Monthly active
245K
Daily active
44K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 38/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
8.4
Market Position
0.3
Growth Velocity
5.0
Defensibility
3.6
Operational Safety
6.3
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.94★ across 20,634 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.70 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (20,634 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.7.0
• We've added Owned Items to My FIGS, making it easier than ever to keep track of your collection
• Add your favorite embroidery with just one tap
• Spotted that perfect piece? Tap the plus icon to quickly add it to your bag… Full release notes →
• Add your favorite embroidery with just one tap
• Spotted that perfect piece? Tap the plus icon to quickly add it to your bag… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- FIGS®
- Developer
- FIGS, INC.
- Bundle ID
- com.tapcart.BhlgOzgMEV
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.4K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth22,625 ratings+9737% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
WHY WEAR SCRUBS WHEN YOU CAN #wearFIGS
Because you deserve to look your best, feel your best and perform at your best no matter what your day throws at you–FIGS has you covered 24/7 with modern, technically innovative and ridiculously comfortable scrubs and lifewear. Made from our proprietary FIONx fabric, FIGS are always moisture-wicking, anti-wrinkle, four-way stretch, ridiculously soft, and feature Silvadur™ antimicrobial fabric technology. We also give back–Through our Threads for Threads initiative we have donated over 500,000 sets of scrubs to over 35 countries around the world.… View full description on the official store →
Because you deserve to look your best, feel your best and perform at your best no matter what your day throws at you–FIGS has you covered 24/7 with modern, technically innovative and ridiculously comfortable scrubs and lifewear. Made from our proprietary FIONx fabric, FIGS are always moisture-wicking, anti-wrinkle, four-way stretch, ridiculously soft, and feature Silvadur™ antimicrobial fabric technology. We also give back–Through our Threads for Threads initiative we have donated over 500,000 sets of scrubs to over 35 countries around the world.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 102 MB🔞 4+📱 iOS 17.0+🔖 v9.7.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v9.6.4 → v9.7.0
→ 30 days after: reviews +446 high confidence
2026-07
🔧
Shipped update — v9.6.3 → v9.6.4
→ 30 days after: reviews +739 medium · co-occurring
2026-07
🔧
Shipped update — v9.6.2 → v9.6.3
→ 30 days after: reviews +658 medium · co-occurring
2026-06
🔧
Shipped update — v9.6.1 → v9.6.2
→ 30 days after: reviews +837 high confidence
2026-06
🔧
Shipped update — v9.6.0 → v9.6.1
→ 30 days after: reviews +917 high confidence
2026-05
🔧
Shipped update — v9.4.2 → v9.6.0
→ 30 days after: reviews +1,218 high confidence
2026-04
⭐
Rating ↑ 4.03 → 4.95 (improved 0.92★)
→ 30 days after: reviews +1,059 high confidence
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,059 high confidence
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.25★ · reviews +7 medium · co-occurring
2020-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.09★ medium · co-occurring
2020-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.28★ · reviews +6 high confidence
2020-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.28★ · reviews +6 high confidence
2020-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.28★ · reviews +6 high confidence
🗣
Voice of Customer
Based on 100 reviews across 1 markets● 82% positive · ● 4% neutral · ● 14% negative · Rating drift: -0.70★ (declining — recent 50: 4.24★ vs lifetime: 4.94★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
awesome scrubs ×3 tall pair ×3 wear ×14 comfortable ×11 brand ×9 easy ×9 colors ×8 fit ×7
Top complaint themes
bad experience ×3 scrubs ×18 website ×16 order ×11 doesn ×8 work ×8 new ×8 shopping ×7
Risk signals
Refund mentions: 1.0% Bug mentions: 4%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for FIGS®: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 20,634 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does FIGS® make per month?▴
Based on our ML-calibrated revenue forecast, FIGS® earns approximately $1.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like FIGS®?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes FIGS®?▴
FIGS® is published by FIGS, INC. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is FIGS®'s BU Score?▴
FIGS® has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.