ESET HOME
79
Quality Score
Strong
✍️ GetAppValue analysis
“
ESET HOME is an iOS app from ESET in the Productivity category, currently rated 4.7★ across 30,781 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 18× MRR multiple
💸
~11× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
2.3M
Lifetime downloads (US-equivalent)
Monthly active
690K
Daily active
310K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
9.4
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.3
Market Position
2.0
Operational Safety
9.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 30,781 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 246d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (30,781 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| securityREVIEW | +$1,800 | |
| Multilingual (38 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.1.3
- New: ESET VPN for Router configurator (available for ESET HOME Security Ultimate and ESET Small Business Security offering tiers)
- General technical optimization
- General technical optimization
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ESET HOME
- Developer
- ESET
- Bundle ID
- com.eset.myeset
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, HY, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HE, HU, ID, IT, JA, KK, KO, LV, LT, NN, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $32.8K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,206 ratings+320500% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
In an increasingly digital world, securing your online privacy, identity, data, and devices is a must. ESET HOME—the complete security management platform—provides comprehensive oversight of your digital life and small office. Easily add and protect new devices, enable powerful security features, and monitor your security status. This user-friendly app is easy to install and, depending on your chosen solution, allows you to manage both work and personal devices.
• Get important security and subscription notifications.… View full description on the official store →
• Get important security and subscription notifications.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 11 MB🔞 4+📱 iOS 16.6+🔖 v6.1.3🔄 updated 0d ago🌐 AR, HY, BG, HR, CS +33📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Refreshed store screenshots — 5 of 8 updated
→ 30 days after: revenue +$32.8K/mo · rating +0.05★ · reviews −27,575 high confidence
2026-06
📈
Crossed 5,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$32.8K/mo · rating +0.05★ · reviews −27,575 high confidence
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue −$8.1K/mo · rating −0.05★ · reviews +27,626 high confidence
2026-05
⭐
Rating ↑ 3.00 → 4.74 (improved 1.74★)
→ 30 days after: revenue −$8.1K/mo · rating −0.05★ · reviews +27,626 high confidence
2026-03
⭐
Rating ↓ 4.80 → 3.00 (dropped 1.80★)
→ 30 days after: revenue −$55.2K/mo · rating −0.06★ · reviews +2,970 medium · co-occurring
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue −$55.2K/mo · rating −1.80★ · reviews −157 high confidence
2026-03
⭐
Rating ↑ 3.07 → 4.80 (improved 1.73★)
→ 30 days after: revenue −$55.2K/mo · rating −1.80★ · reviews −157 high confidence
2026-01
🔧
Shipped update — v6.1.3 → v6.1.6.0
→ 30 days after: revenue +$834/mo · rating −0.06★ medium · co-occurring
2022-11
⭐
Rating ↑ 2.88 → 3.30 (improved 0.42★)
2022-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-05
⭐
Rating ↓ 3.60 → 3.17 (dropped 0.43★)
2022-04
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
→ 30 days after: revenue +$232/mo · rating −0.43★ high confidence
2021-11
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
2021-11
⭐
Rating ↑ 1.50 → 2.67 (improved 1.17★)
→ 30 days after: revenue +$696/mo · rating +1.75★ medium · co-occurring
2021-10
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
→ 30 days after: revenue +$696/mo · rating +1.75★ high confidence
2021-06
🚀
First tracked snapshot — initial data captured
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 2
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 3
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 4
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 5
2 ver.
2 ver.
2026-05-12
2026-06-25
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.7317★ | 246 | 4.7317★ this version |
| 🇧🇷 BR | 4.85714★ | 210 | 4.85714★ this version |
| 🇨🇦 CA | 4.71455★ | 522 | 4.71455★ this version |
| 🇩🇪 DE | 4.6894★ | 850 | 4.6894★ this version |
| 🇫🇷 FR | 4.75721★ | 416 | 4.75721★ this version |
| 🇬🇧 GB | 4.75827★ | 393 | 4.75827★ this version |
| 🇮🇳 IN | 4.76316★ | 38 | 4.76316★ this version |
| 🇯🇵 JP | 4.39513★ | 1,111 | 4.39513★ this version |
| 🇺🇸 US | 4.74267★ | 3,206 | 4.74267★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ESET HOME: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ESET
View all →📦 Portfolio summaryINDIE studio
19apps·$35K/mocombined
⚠ Concentrated — top app contributes 91% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 30,781 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ESET HOME make per month?▴
Based on our ML-calibrated revenue forecast, ESET HOME earns approximately $32K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ESET HOME?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ESET HOME?▴
ESET HOME is published by ESET on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ESET HOME's BU Score?▴
ESET HOME has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.