ASOS: die beste Fashion online
82
Quality Score
Excellent
✍️ GetAppValue analysis
“
ASOS: die beste Fashion online is an iOS app from ASOS in the Shopping category, currently rated 4.9★ across 516,056 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$361/mo · 569K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (229 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
51.5M
Lifetime downloads (US-equivalent)
Monthly active
6.2M
Daily active
1.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 44/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
3.2
Product Quality
8.2
Revenue Strength
6.4
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
4.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 516,056 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 6.0% refund mentions, scam/fraud mentions detected, rating drift -1.14 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $30.0M-$55.0M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (516,056 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.15.0
Our behind the scenes tinkering = a better, bug-free experience for you. All part of the service!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ASOS: die beste Fashion online
- Developer
- ASOS
- Bundle ID
- com.asos.asos
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- DA, NL, EN, FR, DE, IT, PL, RU, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 3.51★ · 57.1% 5★ · 30.6% 1★
5★28 (57%)
4★2 (4%)
3★1 (2%)
2★3 (6%)
1★15 (31%)
+643 ratings/week
Praise: great ×11 love ×10 best ×3 favorite ×2 awesome ×1Complaints: refund ×5 scam ×2 terrible ×1 hate ×1 expensive ×1
Top positive
★★★★★ Lovely item
Easy to use with so much variety
I love n can’t wait to receive my package…
★★★★★ I Love Asos
I’ve been shopping on ASOS since 2020. Best fast fashion out there…
Top negative
★☆☆☆☆ Horrible don’t buy
They lost my account and kept my return and didn’t refund my money…
★☆☆☆☆ Only inefficient bots when u need customer service
Its a shame when a huge company and brand decides to treat their customers with bots who drain their time with no customers questions answered or resolved. We pay top $ tobuy your clothes and no helpwhen needed.…
📈Ratings growth522,343 ratings+110332% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter13 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The ASOS app is home to more than 850 brands, over 85,000 products, free shipping and return options. We empower fashion-loving 20-somethings all over the world to be whoever they want to be.
More ASOS app perks:
• Apple Pay for easy, speedy checkout
• Style Match – just take a picture, or upload one, and we’ll find similar products for you
• My Recommendations, AKA a tailor-made edit personalised for you
• A seamless experience between devices (synced Saved Items and shopping bag)
• Sale alerts and promotional nudges, so you’ll always stay up to date… View full description on the official store →
More ASOS app perks:
• Apple Pay for easy, speedy checkout
• Style Match – just take a picture, or upload one, and we’ll find similar products for you
• My Recommendations, AKA a tailor-made edit personalised for you
• A seamless experience between devices (synced Saved Items and shopping bag)
• Sale alerts and promotional nudges, so you’ll always stay up to date… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 229 MB🔞 4+📱 iOS 16.4+🔖 v6.15.0🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +5📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
26 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v6.14.0 → v6.15.0
→ 30 days after: reviews +1,034 medium · co-occurring
2026-07
🔧
Shipped update — v6.13.0 → v6.14.0
→ 30 days after: reviews +1,426 medium · co-occurring
2026-07
🔧
Shipped update — v6.12.1 → v6.13.0
→ 30 days after: reviews +2,377 medium · co-occurring
2026-07
🔧
Shipped update — v6.12.0 → v6.12.1
→ 30 days after: reviews +2,490 medium · co-occurring
2026-07
🔧
Shipped update — v6.11.0 → v6.12.0
→ 30 days after: reviews +3,600 medium · co-occurring
2026-06
🔧
Shipped update — v6.10.0 → v6.11.0
→ 30 days after: reviews +3,271 medium · co-occurring
2026-06
🔧
Shipped update — v6.9.0 → v6.10.0
→ 30 days after: reviews +2,876 medium · co-occurring
2026-06
🔧
Shipped update — v6.8.0 → v6.9.0
→ 30 days after: reviews +2,788 high confidence
2026-06
🔧
Shipped update — v6.7.0 → v6.8.0
→ 30 days after: reviews +2,872 medium · co-occurring
2026-06
🔧
Shipped update — v6.5.0 → v6.7.0
→ 30 days after: reviews +3,358 medium · co-occurring
2026-05
🔧
Shipped update — v6.4.0 → v6.5.0
→ 30 days after: reviews +2,903 medium · co-occurring
2026-05
🔧
Shipped update — v6.3.0 → v6.4.0
→ 30 days after: reviews +2,450 medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +2,450 medium · co-occurring
2026-03
⭐
Rating ↑ 3.21 → 4.80 (improved 1.59★)
→ 30 days after: rating +1.60★ · reviews +1,763,142 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.60★ · reviews +1,763,142 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.60★ · reviews +1,763,143 medium · co-occurring
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +27 high confidence
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.19★ · reviews +30 high confidence
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ · reviews +15 high confidence
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.09★ · reviews +41 high confidence
🔎
ASO Keyword Positions
BEST RANK #24Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
amazon shopping·#24🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 848 reviews across 9 markets● 53% positive · ● 16% neutral · ● 32% negative · Rating drift: -1.14★ (declining — recent 50: 3.72★ vs lifetime: 4.86★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇧🇷 BR
+0.39
🇬🇧 GB
+0.36
🇯🇵 JP
+0.33
🇺🇸 US
+0.24
🇦🇺 AU
+0.21
🇫🇷 FR
+0.16
🇨🇦 CA
-0.01
🇩🇪 DE
-0.07
🇮🇳 IN
-0.27
Top praise themes
customer service ×15 plus size ×10 easy returns ×7 easy shop ×7 shopping easy ×7 fast delivery ×6 quality clothing ×5 favorite store ×5
Top complaint themes
customer service ×107 terrible customer ×14 worst customer ×13 customer support ×8 placed order ×7 customer care ×7 poor customer ×7 next delivery ×7
Risk signals
Refund mentions: 6.0% Fraud / scam mentions: 2.8%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.81954★ | 237,800 | 4.81954★ this version |
| 🇧🇷 BR | 4.89286★ | 1,400 | 4.89286★ this version |
| 🇨🇦 CA | 4.76086★ | 42,469 | 4.76086★ this version |
| 🇩🇪 DE | 4.78009★ | 516,694 | 4.78009★ this version |
| 🇫🇷 FR | 4.77189★ | 635,684 | 4.77189★ this version |
| 🇬🇧 GB | 4.84776★ | 1,791,574 | 4.84776★ this version |
| 🇮🇳 IN | 4.72749★ | 7,787 | 4.72749★ this version |
| 🇯🇵 JP | 4.73586★ | 5,940 | 4.73586★ this version |
| 🇺🇸 US | 4.86007★ | 523,939 | 4.86007★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ASOS: die beste Fashion online: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ASOS
View all →📦 Portfolio summaryINDIE studio
3apps·$28/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 516,056 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ASOS make per month?▴
Based on our ML-calibrated revenue forecast, ASOS earns approximately $5.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ASOS?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ASOS?▴
ASOS is published by ASOS on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ASOS's BU Score?▴
ASOS has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.