The Roku App (Official)
81
Quality Score
Excellent
The Roku App (Official)
by ROKU INC
High confidence
✍️ GetAppValue analysis
“
This iOS app from ROKU INC carves out a niche as a comprehensive remote and content hub for Roku device owners, directly competing with similar companion apps from other smart TV platforms like Amazon Fire TV or Apple TV. Its substantial user rating, paired with millions of individual ratings, indicates strong user satisfaction and deep market penetration for a utility app. The minimal estimated monthly revenue, despite the massive user base, signals that this is a mature, free-to-use product primarily designed to enhance the core Roku hardware experience rather than generate direct app-based income. For entertainment utility apps in this category, a common monetization observation is the indirect revenue generation through increased hardware sales or subscription upsells to premium content services, rather than in-app purchases or subscriptions within the companion app itself.
BU Score 81 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$206/mo · 4.7M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (225 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
👥 Estimated audience size
1192.0M
Lifetime downloads (US-equivalent)
Monthly active
238.0M
Daily active
47.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 52/100BIG TIERbelow benchmarksRevenue Strength
5.8
Product Quality
9.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.5
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 5,960,762 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (5,960,762 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v14.0.1
- Minor bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Roku App (Official)
- Developer
- ROKU INC
- Bundle ID
- com.roku.ios.roku
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- EN, FR, DE, PT, ES
Company
- Website
- www.roku.com
- Tagline
- Roku
- Description
- Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
- Founded
- Not found
- HQ / Address
- San Jose
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $287/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get to know the must-have app for streamers
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard… View full description on the official store →
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 225 MB🔞 12+📱 iOS 16.0+🔖 v14.0.1🔄 updated 0d ago🌐 EN, FR, DE, PT, ES📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v13.9.1 → v14.0.1
→ 30 days after: revenue +$114/mo · reviews +142,111 high confidence
2026-06
🔧
Shipped update — v13.7.0 → v13.9.1
→ 30 days after: revenue +$114/mo · reviews +312,307 medium · co-occurring
2026-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +201,297 medium · co-occurring
2026-04
🔧
Shipped update — v? → v13.7.0
→ 30 days after: reviews +201,297 medium · co-occurring
🧪
Tech & Domain Intel — roku.com
- Mail provider
- Microsoft 365
- Tech stack
- Anthropic · Atlassian (Jira/Confluence) · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.73438★ | 5,981,533 | 4.73438★ this version |
| 🇬🇧 GB | 4.6231★ | 60,770 | 4.6231★ this version |
| 🇩🇪 DE | 4.55832★ | 3,498 | 4.55832★ this version |
| 🇫🇷 FR | 4.61437★ | 765 | 4.61437★ this version |
| 🇨🇦 CA | 4.65569★ | 236,148 | 4.65569★ this version |
| 🇦🇺 AU | 4.64009★ | 2,120 | 4.64009★ this version |
| 🇧🇷 BR | 4.81248★ | 110,916 | 4.81248★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Roku App (Official): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 5,960,762 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The Roku App (Official) make per month?▴
Based on our ML-calibrated revenue forecast, The Roku App (Official) earns approximately $287/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The Roku App (Official)?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Roku App (Official)?▴
The Roku App (Official) is published by ROKU INC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Roku App (Official)'s BU Score?▴
The Roku App (Official) has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.