The North Face
75
Quality Score
Strong
The North Face
by V.F. Corporation
High confidence
✍️ GetAppValue analysis
“
The North Face is an iOS app from V.F. Corporation in the Shopping category, currently rated 4.7★ across 34,554 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (190 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $35K · 18× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
3.5M
Lifetime downloads (US-equivalent)
Monthly active
410K
Daily active
73K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.9
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
0.6
Operational Safety
5.8
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 34,554 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — bug mentions above category norm, rating drift -1.67 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (34,554 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.19.0
- Refreshed Account experience with a streamlined layout and improved order visibility.
- Dark Mode fixes for improved readability and visual consistency.
- Fixed issues affecting Apple Pay, order history updates, Favorites, and deep linking.… Full release notes →
- Dark Mode fixes for improved readability and visual consistency.
- Fixed issues affecting Apple Pay, order history updates, Favorites, and deep linking.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The North Face
- Developer
- V.F. Corporation
- Bundle ID
- com.northface.app
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.6K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth35,721 ratings+7649% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The North Face is one of the world's most trusted names in outdoor apparel, gear, and backpacks — built for everything from high-alpine expeditions to everyday wear. Whether you're looking for a durable backpack for going back to campus, a fleece for the commute, or technical gear for the trail, the TNF app puts the full collection at your fingertips.
Shop iconic jackets, versatile casual apparel, and backpacks designed to carry you from campus to the backcountry. The North Face makes premium gear that holds up wherever you take it — and looks good doing it.… View full description on the official store →
Shop iconic jackets, versatile casual apparel, and backpacks designed to carry you from campus to the backcountry. The North Face makes premium gear that holds up wherever you take it — and looks good doing it.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 190 MB🔞 4+📱 iOS 18.6+🔖 v12.19.0🔄 updated 0d ago🌐 EN, FR📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
22 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v12.18.1 → v12.19.0
→ 30 days after: reviews +314 high confidence
2026-07
🔧
Shipped update — v12.18.0 → v12.18.1
→ 30 days after: reviews +463 medium · co-occurring
2026-07
🔧
Shipped update — v12.17.1 → v12.18.0
→ 30 days after: reviews +463 medium · co-occurring
2026-06
🔧
Shipped update — v12.16.0 → v12.17.1
→ 30 days after: reviews +621 high confidence
2026-06
🔧
Shipped update — v12.15.1 → v12.16.0
→ 30 days after: reviews +584 high confidence
2026-04
🔧
Shipped update — v? → v12.15.1
→ 30 days after: reviews +570 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +292 high confidence
2026-04
⭐
Rating ↑ 2.44 → 4.71 (improved 2.27★)
→ 30 days after: reviews +292 high confidence
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.26★ · reviews +33,766 high confidence
2020-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ · reviews +12 high confidence
2020-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.13★ · reviews +31 high confidence
2020-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +9 high confidence
2020-07
⭐
Rating ↑ 1.80 → 2.16 (improved 0.36★)
→ 30 days after: rating +0.11★ · reviews +9 high confidence
2020-06
⭐
Rating ↑ 1.44 → 1.80 (improved 0.36★)
→ 30 days after: rating +0.36★ · reviews +15 high confidence
2020-05
⭐
Rating ↓ 2.29 → 1.44 (dropped 0.85★)
→ 30 days after: rating +0.36★ · reviews +8 high confidence
2020-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.36★ · reviews +8 high confidence
2020-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.85★ · reviews +20 high confidence
2020-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.85★ · reviews +20 medium · co-occurring
2020-04
⭐
Rating ↑ 1.80 → 2.33 (improved 0.53★)
→ 30 days after: rating −0.85★ · reviews +20 medium · co-occurring
2020-04
⭐
Rating ↓ 2.50 → 2.00 (dropped 0.50★)
→ 30 days after: rating −0.85★ · reviews +20 low · multiple changes
🗣
Voice of Customer
Based on 457 reviews across 2 markets● 52% positive · ● 13% neutral · ● 35% negative · Rating drift: -1.67★ (declining — recent 50: 3.04★ vs lifetime: 4.71★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.15
🇨🇦 CA
-0.34
Top praise themes
easy navigate ×7 customer service ×6 keep signed ×3 quality ×16 tnf ×14 products ×12 awesome ×11 gear ×10
Top complaint themes
doesn work ×22 apple pay ×15 won let ×14 order history ×10 items cart ×9 let log ×8 into account ×8 please fix ×7
Risk signals
Bug mentions: 6%
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇨🇦 CA | 4.82719★ | 434 | 4.82719★ this version |
| 🇺🇸 US | 4.7172★ | 35,933 | 4.7172★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The North Face: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 34,554 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The North Face make per month?▴
Based on our ML-calibrated revenue forecast, The North Face earns approximately $1.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The North Face?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The North Face?▴
The North Face is published by V.F. Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The North Face's BU Score?▴
The North Face has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.