QuickBooks Small Business
84
Quality Score
Excellent
✍️ GetAppValue analysis
“
QuickBooks Small Business is an iOS app from Intuit Inc. in the Business category, currently rated 4.7★ across 240,656 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 84: Excellent (strong product-market fit). For a Business app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (508 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$800K
↳ What it would sell for · not monthly revenue
Marketplace range $600K – $1.0M · 20× MRR multiple
💸
~5.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
15.5M
Lifetime downloads (US-equivalent)
Monthly active
3.4M
Daily active
1.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100BIG TIERSUBSCRIPTIONcompetitive but cautiousRevenue Strength
6.1
Product Quality
8.0
Market Position
1.5
Growth Velocity
5.0
Defensibility
8.5
Operational Safety
5.6
Founder Strength
6.5
Monetization Maturity
9.5
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 240,656 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — scam/fraud mentions detected, bug mentions above category norm, rating drift -1.77 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (240,656 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.07.2
Now with Intuit Intelligence on Simple Start, Essentials and Plus plans, get on-the-spot AI insights and instantly create invoices, estimates, or receipts simply by pointing your camera at any financial document.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- QuickBooks Small Business
- Developer
- Intuit Inc.
- Bundle ID
- com.intuit.QBOiPad
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 17+
- Languages
- EN, FR, PT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $39.6K/mo
- Top-grossing rank
- 🇨🇦#3 /100 🇺🇸#4 /100 🇬🇧#4 /100 🇦🇺#10 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth251,234 ratings+56357% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇨🇦CA#3 /100
🇺🇸US#4 /100
🇬🇧GB#4 /100
🇦🇺AU#10 /100
📊Category Rank Trajectory#3 now · best #3 · worst #69
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
QuickBooks helps millions of businesses around the world handle accounting, payments, & customers on the go, with Intuit AI in the QuickBooks Essentials & Plus plans, and access to trusted experts.
TAKE PAYMENTS FROM YOUR PHONE
With Tap to Pay on iPhone, take in-person contactless payments from your iPhone. Plus, send invoices customers can pay with the tap of a button and get real-time payment tracking and notifications.
CREATE AND SEND INVOICES
Add customers and vendor info, capture project details, generate and send invoices & estimates from photos of handwritten notes, right in the app.… View full description on the official store →
TAKE PAYMENTS FROM YOUR PHONE
With Tap to Pay on iPhone, take in-person contactless payments from your iPhone. Plus, send invoices customers can pay with the tap of a button and get real-time payment tracking and notifications.
CREATE AND SEND INVOICES
Add customers and vendor info, capture project details, generate and send invoices & estimates from photos of handwritten notes, right in the app.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 508 MB🔞 17+📱 iOS 16.0+🔖 v26.07.2🔄 updated 0d ago🌐 EN, FR, PT, ES📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v26.06.4 → v26.07.2
→ 30 days after: revenue +$29.8K/mo · reviews +5,211 medium · co-occurring
2026-06
🔧
Shipped update — v26.05.2 → v26.06.4
→ 30 days after: revenue +$29.8K/mo · reviews +15,393 high confidence
2026-05
⭐
Rating ↑ 1.55 → 4.73 (improved 3.18★)
→ 30 days after: reviews +10,182 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10,182 high confidence
2026-03
⭐
Rating ↑ 1.55 → 4.70 (improved 3.15★)
→ 30 days after: revenue +$824/mo · reviews +44 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$824/mo · reviews +44 high confidence
2026-01
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.7K/mo · reviews +89 high confidence
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.7K/mo · rating −0.13★ · reviews +240 medium · co-occurring
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.7K/mo · rating +0.56★ · reviews +242 low · multiple changes
2025-10
⭐
Rating ↑ 1.57 → 2.00 (improved 0.43★)
→ 30 days after: revenue +$4.3K/mo · rating +0.54★ · reviews +223 low · multiple changes
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.3K/mo · rating +0.54★ · reviews +223 low · multiple changes
2025-10
⭐
Rating ↑ 1.00 → 1.40 (improved 0.40★)
→ 30 days after: revenue +$3.9K/mo · rating +0.56★ · reviews +201 low · multiple changes
2025-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$3.8K/mo · rating +0.57★ · reviews +193 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #9Ranked for 4 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
invoicing·#9🇺🇸expense report·#9🇺🇸expense tracker·#24🇺🇸tax calculator·#26🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 652 reviews across 5 markets● 43% positive · ● 10% neutral · ● 47% negative · Rating drift: -1.77★ (declining — recent 50: 2.96★ vs lifetime: 4.73★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇩🇪 DE
+0.89
🇺🇸 US
+0.04
🇨🇦 CA
+0.01
🇦🇺 AU
-0.26
🇬🇧 GB
-0.33
Top praise themes
user friendly ×10 keep track ×4 easy navigate ×4 game changer ×4 life easier ×3 easy work ×3 highly recommend ×3 accounting software ×3
Top complaint themes
doesn work ×21 mileage tracking ×20 customer service ×20 new update ×18 self employed ×16 please fix ×15 takes forever ×14 won load ×13
Risk signals
Refund mentions: 0.8% Subscription complaints: 3% Bug mentions: 9% Fraud / scam mentions: 1.1%
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.73407★ | 258,656 | 4.73407★ this version |
| 🇬🇧 GB | 4.66469★ | 37,702 | 4.66469★ this version |
| 🇩🇪 DE | 4.32876★ | 73 | 4.32876★ this version |
| 🇨🇦 CA | 4.69105★ | 47,937 | 4.69105★ this version |
| 🇦🇺 AU | 4.64532★ | 20,943 | 4.64532★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for QuickBooks Small Business: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Intuit Inc.
View all →📦 Portfolio summaryINDIE studio
4apps·$60K/mocombined
Lead-app heavy — top app contributes 66%
About this analysis
Why high confidence: 240,656 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does QuickBooks Small Business make per month?▴
Based on our ML-calibrated revenue forecast, QuickBooks Small Business earns approximately $39K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like QuickBooks Small Business?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes QuickBooks Small Business?▴
QuickBooks Small Business is published by Intuit Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is QuickBooks Small Business's BU Score?▴
QuickBooks Small Business has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.