DuckDuckGo, Duck.ai (optional)
85
Quality Score
Excellent
DuckDuckGo, Duck.ai (optional)
by DuckDuckGo, Inc.
High confidence
✍️ bumetric analysis
“
This Utilities app carves a distinct niche in the privacy-focused browser market, directly competing with mainstream giants like Chrome and Firefox by offering a non-tracking search and browsing experience. Its strong user rating, backed by millions of reviews, signals exceptional user satisfaction and robust traction, placing it firmly in a mature growth stage despite relatively modest monthly revenue. The paid monetization model, generating around $746 monthly, suggests a premium offering that users are willing to pay for upfront. For this category, a common monetization observation is the potential to introduce tiered subscriptions for advanced privacy features or VPN integration, moving beyond a one-time purchase to recurring revenue streams. This could significantly boost ARPU and overall lifetime value given the app’s established user base and strong brand loyalty around privacy.
BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.8M
per month
→
12-mo forecast
$1.9M – $2.9M
per month
→
24-mo forecast
$2.2M – $4.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$183/mo · 2.4M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (204 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 17× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
17× MRR
👥 Estimated audience size
465.5M
Lifetime downloads (US-equivalent)
Monthly active
93.0M
Daily active
18.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.8M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.7M – $2.4M
12 months
$1.9M – $2.9M
24 months
$2.2M – $4.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.7
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $707K - $3891K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 2,329,707 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $31.8M-$56.6M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,329,707 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.231.0
• Bug fixes and other improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- DuckDuckGo, Duck.ai (optional)
- Developer
- DuckDuckGo, Inc.
- Bundle ID
- com.duckduckgo.mobile.ios
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, JA, LV, LT, NB, PL, PT, RO, RU, SK, SL, ES, SV, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.5K/mo
- Top-grossing rank
- 🇺🇸#41 /100 🇬🇧#44 /100 🇩🇪#62 /100 🇫🇷#72 /100 🇨🇦#94 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- apps.apple.com/us/app/foxtale-self-he…
- About page
- apps.apple.com/us/iphone/story/id1896…
📈Ratings growth2,329,707 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇺🇸US#41 /100
🇬🇧GB#44 /100
🇩🇪DE#62 /100
🇫🇷FR#72 /100
🇨🇦CA#94 /100
📊Category Rank Trajectory#41 now · best #41 · worst #41
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter10 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
At DuckDuckGo, we believe the best way to protect your personal information from hackers, scammers, and privacy-invasive companies is to stop it from being collected at all. That's why millions of people choose DuckDuckGo over Chrome and other browsers to search and browse online. Our built-in search engine is like Google but never tracks your searches. Our browser blocks YouTube ads, invasive web ads, and cookie pop-ups, reducing distractions and helping to stop other companies from collecting your data. While our optional integrated AI features, Search Assist and Duck.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 204 MB🔞 17+📱 iOS 15.0+🔖 v7.231.0🔄 updated 0d ago🌐 BG, HR, CS, DA, NL +21📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
24 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v7.230.0 → v7.231.0
→ 30 days after: reviews +4,941 medium · co-occurring
2026-07
🔧
Shipped update — v7.229.0 → v7.230.0
→ 30 days after: reviews +8,100 medium · co-occurring
2026-07
🔧
Shipped update — v7.228.0 → v7.229.0
→ 30 days after: reviews +12,022 medium · co-occurring
2026-07
🔧
Shipped update — v7.227.0 → v7.228.0
→ 30 days after: revenue +$5.7K/mo · reviews +16,841 medium · co-occurring
2026-07
🔧
Shipped update — v7.226.0 → v7.227.0
→ 30 days after: revenue +$5.7K/mo · reviews +19,149 medium · co-occurring
2026-06
🔧
Shipped update — v7.225.0 → v7.226.0
→ 30 days after: revenue +$5.7K/mo · reviews +19,943 medium · co-occurring
2026-06
🔧
Shipped update — v7.224.0 → v7.225.0
→ 30 days after: revenue +$5.7K/mo · reviews +18,920 medium · co-occurring
2026-06
🔧
Shipped update — v7.223.0 → v7.224.0
→ 30 days after: revenue +$5.7K/mo · reviews +20,899 medium · co-occurring
2026-06
🔧
Shipped update — v7.222.2 → v7.223.0
→ 30 days after: reviews +22,442 low · multiple changes
2026-06
🔧
Shipped update — v7.222.1 → v7.222.2
→ 30 days after: reviews +22,249 low · multiple changes
2026-06
🔧
Shipped update — v7.222.0 → v7.222.1
→ 30 days after: reviews +22,792 low · multiple changes
2026-06
🔧
Shipped update — v7.221.1 → v7.222.0
→ 30 days after: reviews +22,746 low · multiple changes
2026-05
🔧
Shipped update — v7.220.0 → v7.221.1
→ 30 days after: reviews +20,709 medium · co-occurring
2026-05
🔧
Shipped update — v7.219.0 → v7.220.0
→ 30 days after: reviews +20,958 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +15,883 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$746/mo · rating +0.97★ · reviews +2,296,104 medium · co-occurring
2026-03
⭐
Rating ↑ 3.85 → 4.80 (improved 0.95★)
→ 30 days after: revenue +$746/mo · rating +0.97★ · reviews +2,296,104 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$746/mo · rating +0.95★ · reviews +2,296,112 medium · co-occurring
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +182 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.42★ · reviews +187 medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79941★ | 69,663 | 4.79941★ this version |
| 🇧🇷 BR | 4.86531★ | 24,114 | 4.86531★ this version |
| 🇨🇦 CA | 4.77853★ | 109,854 | 4.77853★ this version |
| 🇩🇪 DE | 4.75608★ | 94,400 | 4.75608★ this version |
| 🇫🇷 FR | 4.71509★ | 33,763 | 4.71509★ this version |
| 🇬🇧 GB | 4.79811★ | 172,794 | 4.79811★ this version |
| 🇮🇳 IN | 4.71112★ | 16,308 | 4.71112★ this version |
| 🇯🇵 JP | 4.67495★ | 31,509 | 4.67495★ this version |
| 🇺🇸 US | 4.84584★ | 2,372,657 | 4.84584★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for DuckDuckGo, Duck.ai (optional): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 2,329,707 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does DuckDuckGo, Duck.ai (optional) make per month?▴
Based on our ML-calibrated revenue forecast, DuckDuckGo, Duck.ai (optional) earns approximately $6.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like DuckDuckGo, Duck.ai (optional)?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes DuckDuckGo, Duck.ai (optional)?▴
DuckDuckGo, Duck.ai (optional) is published by DuckDuckGo, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is DuckDuckGo, Duck.ai (optional)'s BU Score?▴
DuckDuckGo, Duck.ai (optional) has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.