Project Indigo
56
Quality Score
Solid
Project Indigo
by Adobe Labs, Inc.
Medium confidence
✍️ GetAppValue analysis
“
Project Indigo is an iOS app from Adobe Labs, Inc. in the Photo & Video category, currently rated 3.7★ across 663 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 56: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (345 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 13× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
13× MRR
👥 Estimated audience size
92K
Lifetime downloads (US-equivalent)
Monthly active
16K
Daily active
4.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 33/100INDIE TIERFREE (NO MONETIZATION)limited signalRevenue Strength
2.7
Product Quality
4.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
2.3
Operational Safety
5.2
Founder Strength
4.1
Monetization Maturity
0.5
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.73★ across 663 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — bug mentions above category norm.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($1K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (663 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.1.1
AI Playground sign-up
- If you weren't selected for the experiment, you can now apply for access via Apple’s TestFlight app. Tap the AI Playground icon in the filmstrip and fill in the form with your email address to request access.… Full release notes →
- If you weren't selected for the experiment, you can now apply for access via Apple’s TestFlight app. Tap the AI Playground icon in the filmstrip and fill in the form with your email address to request access.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Project Indigo
- Developer
- Adobe Labs, Inc.
- Bundle ID
- com.adobelabs.bonsai
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth697 ratings+123% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to Project Indigo, a new camera experience from Adobe Labs. With a custom computational photography pipeline, a natural image look, and full set of manual camera controls, it offers something for professional and casual photographers alike. Also with new controls for computational cameras and a glimpse into the future of AI image processing on our Tech Previews page.
Available for iPhone 12 and 13 Pro/Pro Max, and all 14, 15, 16, or 17-series devices, and initial support for iPads.
For best experience we recommend using iPhone 15 Pro or newer.
A COMPUTATIONAL PHOTOGRAPHY CAMERA… View full description on the official store →
Available for iPhone 12 and 13 Pro/Pro Max, and all 14, 15, 16, or 17-series devices, and initial support for iPads.
For best experience we recommend using iPhone 15 Pro or newer.
A COMPUTATIONAL PHOTOGRAPHY CAMERA… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 345 MB🔞 4+📱 iOS 18.5+🔖 v1.1.1🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v1.1.0 → v1.1.1
2026-07
🔧
Shipped update — v1.0.13 → v1.1.0
→ 30 days after: reviews +5 high confidence
2026-06
🔧
Shipped update — v1.0.12 → v1.0.13
→ 30 days after: reviews +15 high confidence
2026-05
⭐
Rating ↑ 3.25 → 3.73 (improved 0.48★)
→ 30 days after: reviews +15 high confidence
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +15 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +53 high confidence
2025-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.12★ · reviews +53 high confidence
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.08★ · reviews +46 low · multiple changes
2025-06
⭐
Rating ↓ 4.13 → 3.78 (dropped 0.35★)
→ 30 days after: rating +0.11★ · reviews +43 low · multiple changes
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +43 low · multiple changes
2025-06
⭐
Rating ↓ 4.75 → 4.20 (dropped 0.55★)
→ 30 days after: rating +0.11★ · reviews +41 low · multiple changes
2025-06
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
→ 30 days after: rating +0.07★ · reviews +34 low · multiple changes
2025-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.07★ · reviews +34 low · multiple changes
🗣
Voice of Customer
Based on 636 reviews across 8 markets● 60% positive · ● 17% neutral · ● 23% negative · Rating drift: -0.11★ (declining — recent 50: 3.62★ vs lifetime: 3.73★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.46
🇨🇦 CA
+0.45
🇬🇧 GB
+0.40
🇺🇸 US
+0.40
🇦🇺 AU
+0.30
🇫🇷 FR
+0.17
🇧🇷 BR
+0.02
🇩🇪 DE
-0.10
Top praise themes
iphone pro ×44 pro max ×26 image quality ×15 default camera ×15 stock camera ×14 iphone camera ×11 ios camera ×11 low light ×11
Top complaint themes
iphone pro ×46 pro max ×23 shutter sound ×22 support iphone ×14 doesn work ×10 iphone support ×10 phone overheating ×10 take photo ×10
Risk signals
Bug mentions: 11%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 3.75179★ | 697 | 3.75179★ this version |
| 🇬🇧 GB | 3.3913★ | 115 | 3.3913★ this version |
| 🇩🇪 DE | 3.56863★ | 102 | 3.56863★ this version |
| 🇫🇷 FR | 4.06522★ | 46 | 4.06522★ this version |
| 🇨🇦 CA | 3.2907★ | 86 | 3.2907★ this version |
| 🇦🇺 AU | 3.58929★ | 56 | 3.58929★ this version |
| 🇧🇷 BR | 3.10612★ | 245 | 3.10612★ this version |
| 🇮🇳 IN | 3.15655★ | 313 | 3.15655★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Project Indigo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 663 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Project Indigo make per month?▴
Based on our ML-calibrated revenue forecast, Project Indigo earns approximately $1.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Project Indigo?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Project Indigo?▴
Project Indigo is published by Adobe Labs, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Project Indigo's BU Score?▴
Project Indigo has a BU Score of 56/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.