Cash App
93
Quality Score
Transcendent
✍️ bumetric analysis
“
This iOS finance app, developed by Block, Inc., carves out its niche in the peer-to-peer payment and simplified banking space, directly competing with established players like Venmo and PayPal. Its exceptional user rating, coupled with millions of individual reviews, signals robust user satisfaction and significant market penetration. The estimated monthly revenue, while modest for a free app, indicates strong user engagement with its integrated financial services, suggesting it’s a mature product in a sustained growth phase, leveraging its massive user base rather than high-value individual transactions. For the finance category, a common monetization observation is the focus on transaction fees, interchange revenue from debit card usage, and premium features like instant transfers or crypto trading, rather than direct in-app purchases or subscriptions, which are less prevalent for core banking functionalities.
BU Score 93 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$378/mo · 4.3M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (409 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$800K
↳ What it would sell for · not monthly revenue
Marketplace range $600K – $1.0M · 17× MRR multiple
💸
~11× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
17× MRR
👥 Estimated audience size
1714.0M
Lifetime downloads (US-equivalent)
Monthly active
342.5M
Daily active
68.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
9.6
Market Position
0.3
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
10.0
Founder Strength
7.4
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 8,572,208 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (8,572,208 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.62.0
Bug Fixes and Improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Cash App
- Developer
- Block, Inc.
- Bundle ID
- com.squareup.cash
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- The way money should work
- Description
- Download Cash App to send & receive money instantly, spend with the Cash App Card, buy bitcoin, invest in stocks, & manage your finances.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $45.3K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/cashapp
- linkedin.com/company/cash-app
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/cashapp · linkedin linkedin.com/company/cash-app · tiktok tiktok.com/@cashapp · twitter twitter.com/cashapp
- Not found
- Phone
- 1 (800) 969-1940
- Contact page
- cash.app/help
- About page
- Not found
📈Ratings growth8,572,208 ratings+41% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter8 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The easy way to spend, save, and invest.
Pay anyone in cash or bitcoin instantly and enjoy free Lightning Network transfers with compatible wallets. Start saving by rounding up spare change to the nearest dollar or invest in stocks, ETFs, or bitcoin.****
Experience a faster, simpler way to bank.* Set up direct deposit and get your paycheck up to 2 days early. Order a customizable debit card for free** and add it to your digital wallet. Save on everyday spending with exclusive offers.
Download Cash App and create an account in minutes.
CASH APP FEATURES
P2P PAYMENTS… View full description on the official store →
Pay anyone in cash or bitcoin instantly and enjoy free Lightning Network transfers with compatible wallets. Start saving by rounding up spare change to the nearest dollar or invest in stocks, ETFs, or bitcoin.****
Experience a faster, simpler way to bank.* Set up direct deposit and get your paycheck up to 2 days early. Order a customizable debit card for free** and add it to your digital wallet. Save on everyday spending with exclusive offers.
Download Cash App and create an account in minutes.
CASH APP FEATURES
P2P PAYMENTS… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 409 MB🔞 12+📱 iOS 17.0+🔖 v5.62.0🔄 updated 0d ago🌐 EN, ES📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
20 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v5.61.0 → v5.62.0
→ 30 days after: reviews +43,599 medium · co-occurring
2026-07
🔧
Shipped update — v5.60.0 → v5.61.0
→ 30 days after: reviews +55,089 medium · co-occurring
2026-07
🔧
Shipped update — v5.59.0 → v5.60.0
→ 30 days after: reviews +70,474 medium · co-occurring
2026-07
🔧
Shipped update — v5.58.0 → v5.59.0
→ 30 days after: reviews +88,015 medium · co-occurring
2026-06
🔧
Shipped update — v5.57.0 → v5.58.0
→ 30 days after: reviews +89,993 medium · co-occurring
2026-06
🔧
Shipped update — v5.56.0 → v5.57.0
→ 30 days after: reviews +97,313 medium · co-occurring
2026-06
🔧
Shipped update — v5.55.0 → v5.56.0
→ 30 days after: reviews +102,806 medium · co-occurring
2026-06
🔧
Shipped update — v5.54.0 → v5.55.0
→ 30 days after: reviews +111,555 medium · co-occurring
2026-06
🔧
Shipped update — v5.53.0 → v5.54.0
→ 30 days after: reviews +108,607 medium · co-occurring
2026-05
🔧
Shipped update — v5.52.0 → v5.53.0
→ 30 days after: reviews +111,865 medium · co-occurring
2026-05
🔧
Shipped update — v5.51 → v5.52.0
→ 30 days after: reviews +108,383 medium · co-occurring
2026-05
🔧
Shipped update — v? → v5.51
→ 30 days after: reviews +244,075 low · multiple changes
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +161,621 high confidence
2026-04
⭐
Rating ↑ 3.48 → 4.80 (improved 1.32★)
→ 30 days after: reviews +161,621 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$45.3K/mo · rating +1.40★ · reviews +8,182,796 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.54★ · reviews +489 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.54★ · reviews +489 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.54★ · reviews +489 medium · co-occurring
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.54★ · reviews +489 medium · co-occurring
2026-02
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
→ 30 days after: rating −1.54★ · reviews +489 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #19Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
investing·#19🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Cash App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Block, Inc.
View all →📦 Portfolio summaryINDIE studio
11apps·$79K/mocombined
Lead-app heavy — top app contributes 57%
About this analysis
Why high confidence: 8,572,208 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Cash App make per month?▴
Based on our ML-calibrated revenue forecast, Cash App earns approximately $45K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Cash App?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Cash App?▴
Cash App is published by Block, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Cash App's BU Score?▴
Cash App has a BU Score of 93/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.