Matalan - Online Shopping
63
Quality Score
Solid
Matalan - Online Shopping
by Matalan Retail Limited
Low confidence
✍️ GetAppValue analysis
“
Matalan - Online Shopping is an iOS app from Matalan Retail Limited in the Shopping category, currently rated 5.0★ across 60 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 63: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.3K
per month
→
12-mo forecast
$2.0K – $7.3K
per month
→
24-mo forecast
$1.9K – $16.9K
per month
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (52 MB) | +$830 |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 16× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.3K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$2.0K – $4.6K
12 months
$2.0K – $7.3K
24 months
$1.9K – $16.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 31/100INDIE TIERFREE (NO MONETIZATION)limited signalRevenue Strength
3.4
Product Quality
2.5
Market Position
1.2
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
5.0
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $926 - $5791/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.95★ across 60 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Elevated — rating drift -1.49 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $41K-$74K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (5.0★)METRIC | +$2,200 | |
| Mature app (12y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (60 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.17.1 (6985)
Say hello to a smoother way to shop!
We’ve given the Matalan app some love to make browsing your favourite fashion and homeware quicker and easier than ever.
What we've refreshed for you:… Full release notes →
We’ve given the Matalan app some love to make browsing your favourite fashion and homeware quicker and easier than ever.
What we've refreshed for you:… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Matalan - Online Shopping
- Developer
- Matalan Retail Limited
- Bundle ID
- com.mobilize.matalan.rewardcard
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- apps.apple.com/us/app/foxtale-self-he…
- About page
- apps.apple.com/us/iphone/story/id1896…
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Experience effortless, affordable online shopping anytime, anywhere with the official Matalan shopping app. Browse our full department range, from the latest clothing for the whole family to must-have homeware and gifts. Keep up to date with hundreds of new arrivals dropping every single week.
Whether you are multi-tasking on the go, enjoying a well-deserved quiet moment, or styling your ideal home, our app makes it quicker and easier than ever to browse and shop. Get the modern, relevant look you deserve at prices that perfectly respect your budget.
WHY DOWNLOAD THE MATALAN APP?… View full description on the official store →
Whether you are multi-tasking on the go, enjoying a well-deserved quiet moment, or styling your ideal home, our app makes it quicker and easier than ever to browse and shop. Get the modern, relevant look you deserve at prices that perfectly respect your budget.
WHY DOWNLOAD THE MATALAN APP?… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 52 MB🔞 4+📱 iOS 18.2+🔖 v4.17.1 (6985)🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
📦
Bundle ↓ 81MB → 55MB — likely major code refresh
2026-08
📸
Refreshed store screenshots — 13 of 14 updated
2026-08
🔧
Shipped update — v3.23.4 → v4.17.1 (6985)
2026-06
🔧
Shipped update — v3.23.2 → v3.23.4
→ 30 days after: revenue −$200/mo medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.50 → 4.80 (improved 1.30★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-06
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
2014-11
🚀
First tracked snapshot — initial data captured
📸
Store Page History
13 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 4
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 5
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 6
2 ver.
2 ver.
2026-05-12
2026-08-18
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 4
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 5
2 ver.
2 ver.
2026-05-12
2026-08-18
Slot 6
2 ver.
2 ver.
2026-05-12
2026-08-18
🗣
Voice of Customer
Based on 52 reviews across 2 markets● 58% positive · ● 8% neutral · ● 35% negative · Rating drift: -1.49★ (declining — recent 50: 3.46★ vs lifetime: 4.95★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.48
🇬🇧 GB
+0.24
Top praise themes
apple pay ×3 easy ×9 store ×6 find ×5 happy ×5 quality ×5 prices ×4 delivery ×4
Top complaint themes
apple pay ×3 website ×5 terrible ×4 payment ×4 experience ×3 delivery ×3 didn ×3
Risk signals
Refund mentions: 1.9% Bug mentions: 4%
🌍
Multi-Country Performance
Available in 4 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.93548★ | 62 | 4.93548★ this version |
| 🇬🇧 GB | 4.82488★ | 117,703 | 4.82488★ this version |
| 🇩🇪 DE | 5★ | 3 | 5★ this version |
| 🇫🇷 FR | 3.71429★ | 7 | 3.71429★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 60 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Matalan - Online Shopping make per month?▴
Based on our ML-calibrated revenue forecast, Matalan - Online Shopping earns approximately $2.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Matalan - Online Shopping?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Matalan - Online Shopping?▴
Matalan - Online Shopping is published by Matalan Retail Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Matalan - Online Shopping's BU Score?▴
Matalan - Online Shopping has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.