Roll by ADP – Easy Payroll App
58
Quality Score
Solid
✍️ GetAppValue analysis
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Roll by ADP – Easy Payroll App is an Android app from ADP, INC. in the Business category, currently rated 4.2★ across 1,813 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 58: Solid (established niche player). For a Business app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Business complexity ×1.50 | +$25K |
| 🌐 Cross-platform reach (iOS + Android) | +$41K |
Total estimate
$115K
👥 Estimated audience size
115K
Lifetime downloads (US-equivalent)
Monthly active
25K
Daily active
7.5K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
7.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.6
Operational Safety
9.0
Founder Strength
6.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.21★ across 1,813 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 269d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($11K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,813 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.2★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Roll by ADP – Easy Payroll App
- Developer
- ADP, INC.
- Bundle ID
- com.adp.e
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- rollbyadp.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $385/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Pay yourself and your employees with Roll — a chat-based payroll app for small businesses. 🙌
Try Roll FREE for 3 months! 😍 If you know how to chat 💬 , you know how to run payroll with Roll! Plus, Roll brings decades of expertise from ADP, the biggest name in payroll. With Roll, running your small business payroll really is as easy as Download. Chat. Pay.
PRAISE FOR ROLL BY ADP
Nerdwallet: “If you’re looking for solid payroll features that can be initiated from your phone, you’ll find them with Roll by ADP.”… View full description on the official store →
Try Roll FREE for 3 months! 😍 If you know how to chat 💬 , you know how to run payroll with Roll! Plus, Roll brings decades of expertise from ADP, the biggest name in payroll. With Roll, running your small business payroll really is as easy as Download. Chat. Pay.
PRAISE FOR ROLL BY ADP
Nerdwallet: “If you’re looking for solid payroll features that can be initiated from your phone, you’ll find them with Roll by ADP.”… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v3.2.92🔄 updated 0d ago📂 Business💰 Free
🧪
Tech & Domain Intel — rollbyadp.com
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Roll by ADP – Easy Payroll App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ADP, INC.
View all →📦 Portfolio summaryINDIE studio
11apps·$11K/mocombined
⚠ Concentrated — top app contributes 90% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,813 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Roll by ADP – Easy Payroll App make per month?▴
Based on our ML-calibrated revenue forecast, Roll by ADP – Easy Payroll App earns approximately $263/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Roll by ADP – Easy Payroll App?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Roll by ADP – Easy Payroll App?▴
Roll by ADP – Easy Payroll App is published by ADP, INC. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Roll by ADP – Easy Payroll App's BU Score?▴
Roll by ADP – Easy Payroll App has a BU Score of 58/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.