How much does Shield make per month?

Based on our ML-calibrated revenue forecast, Shield earns approximately $874/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Shield?

Browse the full Personalization category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Shield is published by Bacchus Media on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Shield's BU Score?

Shield has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Shield: Antivirus Home Screen

Quality Score

Strong

Shield: Antivirus Home Screen

Name: Shield: Antivirus Home Screen — app revenue, audience, build cost & risk profile
Creator: GetAppValue
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Shield: Antivirus Home Screen revenue, Shield: Antivirus Home Screen app analytics, mobile app revenue estimate, Personalization revenue, Android app revenue

by Bacchus Media

High confidence

4.4 Google Play rating

✍️ GetAppValue analysis

“

Shield: Antivirus Home Screen is an Android app from Bacchus Media in the Personalization category, currently rated 4.4★ across 172,555 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 70: Strong (healthy traction). For a Personalization app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$85K

↳ What it cost to build · not monthly revenue

Likely range $65K – $115K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Personalization complexity ×0.90	$-5949
🌐 Cross-platform reach (iOS + Android)	+$29K

Total estimate $85K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$20K

↳ What it would sell for · not monthly revenue

Marketplace range $15K – $30K · 25× MRR multiple

💸 ~0.2× build cost (under-water)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
🏷 Personalization category multiple	-15%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 25× MRR

👥 Estimated audience size

37.5M

Lifetime downloads (US-equivalent)

Monthly active

3.8M

Daily active

375K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Personalization engagement	~220 installs / rating
🔁 Personalization D30 retention	10%
📍 DAU / MAU stickiness	0.10

DAU / MAU 10% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 52/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.3

Product Quality

8.7

Revenue Strength

3.7

Monetization Maturity

5.0

Defensibility

6.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.37★ across 172,555 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (172,555 ratings)METRIC		+$12,000
securityREVIEW		+$1,800
Good rating (4.4★)METRIC		+$800
Established app (6y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Shield: Antivirus Home Screen
Developer: Bacchus Media
Bundle ID: com.applock.launcher
App Store URL: Open in App Store
Category: Personalization
Content rating: Not found
Languages: Not found

Company

Website: www.shieldlauncher.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $218/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $4.99 - $47.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

🔒 Discover Shield Antivirus Home Screen: The ultimate free security solution for your Android device! Shield offers powerful protection against viruses, malware, and cyber threats while adding a new level of privacy with secure WiFi scanning.

🔍 Advanced Antivirus Scanner: Shield uses a high-accuracy AI-driven antivirus scanner with a 99% detection rate, actively identifying and blocking malware, spyware, and other risks with <0.1% false positives. Scan your apps in seconds and enjoy peace of mind—all for free!… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v4.0.59🔄 updated 0d ago📂 Personalization💰 Free📺 Ad-supported💎 IAP $4.99 - $47.99 per item

🧪

Tech & Domain Intel — shieldlauncher.com

Mail provider: Microsoft 365
Tech stack: Microsoft 365 · Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Shield: Antivirus Home Screen: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →