How much does Bitmoji make per month?

Based on our ML-calibrated revenue forecast, Bitmoji earns approximately $7.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Bitmoji?

Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Bitmoji is published by Bitmoji on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Bitmoji's BU Score?

Bitmoji has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Bitmoji

Quality Score

Excellent

Bitmoji

Name: Bitmoji — app revenue, audience, build cost & risk profile
Creator: GetAppValue
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Bitmoji revenue, Bitmoji app analytics, mobile app revenue estimate, Entertainment revenue, Android app revenue

by Bitmoji

High confidence

4.5 ✍️ Editor

✍️ GetAppValue analysis

“

Bitmoji carves out a distinct niche in personalized digital expression, directly competing with other avatar creators and sticker apps like Zepeto or Memoji, though its deep integration with Snapchat gives it a significant advantage. The app's substantial rating, backed by millions of user reviews, signals robust, sustained traction and a mature product in the growth stage, indicating a strong, established user base rather than early adoption. While currently free, the entertainment category often sees success with optional cosmetic IAPs for premium outfits, accessories, or exclusive sticker packs, leveraging user desire for further personalization and status. A common upgrade path involves tiered subscriptions for ad-free experiences or expanded content libraries, which Bitmoji could explore to diversify revenue beyond its current free model.

BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$7.1K

per month

→

12-mo forecast

$7.4K – $15.5K

per month

→

24-mo forecast

$9.1K – $27.4K

per month

MID tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

Bitmoji

$7.0K/mo · 3.6M ratings · 4.5★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Entertainment complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K

Total estimate $100K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $150K · 17× MRR multiple

💸 ~1.2× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Entertainment category multiple	-5%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 17× MRR

👥 Estimated audience size

545.5M

Lifetime downloads (US-equivalent)

Monthly active

65.0M

Daily active

26.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Entertainment engagement	~150 installs / rating
🔁 Entertainment D30 retention	12%
📍 DAU / MAU stickiness	0.40

DAU / MAU 40% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$7.1K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$6.8K – $11.3K

12 months

$7.4K – $15.5K

24 months

$9.1K – $27.4K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 48/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

4.9

Product Quality

8.9

Revenue Strength

3.9

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.0

Operational Safety

9.0

💰 Revenue: Modest — $4K - $10K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.47★ across 3,638,534 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 195d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $128K-$228K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (3,638,534 ratings)METRIC		+$12,000
excellent appREVIEW		+$1,500
Mature app (11y old)METRIC		+$1,500
Good rating (4.5★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Bitmoji
Developer: Bitmoji
Bundle ID: com.bitstrips.imoji
App Store URL: Open in App Store
Category: Entertainment
Content rating: Not found
Languages: Not found

Company

Website: www.bitmoji.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $201/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Bitmoji is your own personal emoji. 

• Create an expressive cartoon avatar 

• Choose from a huge library of stickers – all featuring YOU 

• Use Bitmoji in Snapchat and wherever else you chat 

Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v11.83.0.1🔄 updated 0d ago📂 Entertainment💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

📸

Refreshed store screenshots — 6 of 6 updated

→ 30 days after: reviews −1,251 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews −659 high confidence

📸

Store Page History

6 SCREENSHOT CHANGES

Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.

iPhone screenshots

Slot 1
2 ver.

2026-05-06

Now

2026-06-12

Slot 2
2 ver.

2026-05-06

Now

2026-06-12

Slot 3
2 ver.

2026-05-06

Now

2026-06-12

Slot 4
2 ver.

2026-05-06

Now

2026-06-12

Slot 5
2 ver.

2026-05-06

Now

2026-06-12

Slot 6
2 ver.

2026-05-06

Now

2026-06-12

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Bitmoji: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →