Chess - Play and Learn Online
84
Quality Score
Excellent
✍️ GetAppValue analysis
“
This app dominates the digital chess market, directly competing with Lichess and other online chess platforms. Its massive user base, evidenced by millions of ratings and a strong average score, signals a mature product with established traction and sustained growth. The free monetization model, coupled with such high engagement, suggests a strong freemium strategy is in play, likely converting a significant portion of its active users to premium subscriptions for advanced features, ad removal, or deeper analytics. In the board game category, a common monetization path involves offering tiered subscriptions for unlimited access to puzzles, lessons, and ad-free play, often priced between $5-15 monthly or $30-100 annually. This approach allows for broad user acquisition while capturing significant lifetime value from dedicated players.
BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Board complexity ×1.50 | +$29K |
| 🌐 Cross-platform reach (iOS + Android) | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 29× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Board category multiple | -12% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
29× MRR
👥 Estimated audience size
462.5M
Lifetime downloads (US-equivalent)
Monthly active
46.0M
Daily active
11.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Board engagement | ~140 installs / rating |
| 🔁 Board D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
25% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. GetAppValue does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Board |
| 📦 Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 64/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
9.4
Market Position
0.0
Growth Velocity
5.0
Defensibility
10.0
Operational Safety
10.0
Founder Strength
5.8
Monetization Maturity
5.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 3,305,857 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,305,857 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Chess - Play and Learn Online
- Developer
- Chess.com
- Bundle ID
- com.chess
- App Store URL
- Open in App Store
- Category
- Board
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.chess.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $258/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $1.00 - $199.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
<font color="#69933F"><b>Play chess lessons online with over 265 million players from around the world!</b></font>
Chess is known as the best strategy board game in the world!
Enjoy unlimited 3D offline pocket chess games and improve your chess rating with 500,000+ puzzles, more than 20 million chess games a day, lessons, and over 100 powerful bot opponents. Unlock your inner chess master today!
<b>♟ PLAY CHESS ONLINE:</b>
- 2 Player online chess mode is entirely free to enjoy with your friends.
- Join tournaments with players online or friends and become a master.… View full description on the official store →
Chess is known as the best strategy board game in the world!
Enjoy unlimited 3D offline pocket chess games and improve your chess rating with 500,000+ puzzles, more than 20 million chess games a day, lessons, and over 100 powerful bot opponents. Unlock your inner chess master today!
<b>♟ PLAY CHESS ONLINE:</b>
- 2 Player online chess mode is entirely free to enjoy with your friends.
- Join tournaments with players online or friends and become a master.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device🔄 updated 0d ago📂 Board💰 Free📺 Ad-supported💎 IAP $1.00 - $199.99 per item
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
📸
Replaced 1 store screenshot
2026-08
🔧
Shipped update — v4.10.0-googleplay → vVaries with device
→ 30 days after: reviews +52,126 medium · co-occurring
2026-07
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: reviews +52,126 medium · co-occurring
2026-07
🔧
Shipped update — v4.9.44-googleplay → v4.10.0-googleplay
→ 30 days after: reviews +105,310 medium · co-occurring
2026-06
🔧
Shipped update — v4.9.37-googleplay → v4.9.44-googleplay
→ 30 days after: reviews +130,504 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +77,320 high confidence
📸
Store Page History
9 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
3 ver.
3 ver.
2026-05-06
2026-07-12
2026-08-11
Slot 2
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 3
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 4
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 5
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 6
2 ver.
2 ver.
2026-05-06
2026-07-12
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Chess - Play and Learn Online: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Chess.com
View all →📦 Portfolio summaryINDIE studio
8apps·$2K/mocombined
✓ Diversified — top app contributes 37%; risk spread across portfolio
About this analysis
Why high confidence: 3,305,857 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Chess - Play and Learn Online make per month?▴
Based on our ML-calibrated revenue forecast, Chess - Play and Learn Online earns approximately $6.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Chess - Play and Learn Online?▴
Browse the full Board category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Chess - Play and Learn Online?▴
Chess - Play and Learn Online is published by Chess.com on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Chess - Play and Learn Online's BU Score?▴
Chess - Play and Learn Online has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.