SmartPay Business
53
Quality Score
Solid
✍️ GetAppValue analysis
“
SmartPay Business is an Android app from Cumberland Farms in the Maps & Navigation category, currently rated 4.2★ across 131 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 53: Solid (established niche player). For a Maps & Navigation app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Maps & Navigation complexity ×1.20 | +$10K |
| 🌐 Cross-platform reach (iOS + Android) | +$33K |
Total estimate
$95K
👥 Estimated audience size
19K
Lifetime downloads (US-equivalent)
Monthly active
5.8K
Daily active
2.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Maps & Navigation engagement | ~150 installs / rating |
| 🔁 Maps & Navigation D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 42/100INDIE TIERexpected for tierRevenue Strength
2.7
Product Quality
5.9
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
7.0
Founder Strength
6.0
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.22★ across 131 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 373d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (373d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($20K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mature app (12y old)METRIC | +$1,500 | |
| Good rating (4.2★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (131 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SmartPay Business
- Developer
- Cumberland Farms
- Bundle ID
- com.cumberlandfarms.fleet
- App Store URL
- Open in App Store
- Category
- Maps & Navigation
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.cumberlandfarms.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $57/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
SmartPay Check-Link Business Gas Discount Program
Businesses save 10₵ a gallon on gas (including diesel) every day. Every time your drivers use SmartPay Business to fill up, you save your business 10₵ a gallon at the pump immediately as the price on the pump will literally drop 10₵.
Put as many drivers as you want under your SmartPay Business account. Each driver has his or her own ID for the app, and individual purchase limits for each driver may be set by the business owner.… View full description on the official store →
Businesses save 10₵ a gallon on gas (including diesel) every day. Every time your drivers use SmartPay Business to fill up, you save your business 10₵ a gallon at the pump immediately as the price on the pump will literally drop 10₵.
Put as many drivers as you want under your SmartPay Business account. Each driver has his or her own ID for the app, and individual purchase limits for each driver may be set by the business owner.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v3.0.2🔄 updated 0d ago📂 Maps & Navigation💰 Free📺 Ad-supported
🧪
Tech & Domain Intel — cumberlandfarms.com
- Tech stack
- Mailgun · Microsoft 365 · Atlassian (Jira/Confluence) · Anthropic
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SmartPay Business: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Cumberland Farms
View all →📦 Portfolio summaryINDIE studio
4apps·$20K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 131 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SmartPay Business make per month?▴
Based on our ML-calibrated revenue forecast, SmartPay Business earns approximately $195/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SmartPay Business?▴
Browse the full Maps & Navigation category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SmartPay Business?▴
SmartPay Business is published by Cumberland Farms on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SmartPay Business's BU Score?▴
SmartPay Business has a BU Score of 53/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.