Rakuten: Cash Back and Deals
63
Quality Score
Solid
Rakuten: Cash Back and Deals
by Rakuten Rewards
High confidence
✍️ GetAppValue analysis
“
Rakuten: Cash Back and Deals is an Android app from Rakuten Rewards in the Shopping category, currently rated 3.4★ across 74,450 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 63: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
| 🌐 Cross-platform reach (iOS + Android) | +$36K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $30K · 12× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Shopping category multiple | +2% |
Final multiple
12× MRR
👥 Estimated audience size
7.4M
Lifetime downloads (US-equivalent)
Monthly active
885K
Daily active
155K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 40/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.2
Product Quality
6.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.0
Operational Safety
8.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.35★ across 74,450 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (74,450 ratings)METRIC | +$5,500 | |
| 5 starREVIEW | +$1,800 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Rakuten: Cash Back and Deals
- Developer
- Rakuten Rewards
- Bundle ID
- com.ebates
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.rakuten.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $149/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stack Cash Back on top of deals with the Rakuten app!
Become one of the 17 million users who use Rakuten to get Cash Back.
Use Rakuten to get Cash Back when you shop at 3,500 stores!
Here's how it works:
1. Choose a store to start shopping.
2. Earn Cash Back after you make a purchase.
3. Get paid via PayPal or check.
...and repeat!
Stack Cash Back with sales, coupons, free shipping, loyalty programs, and more! There's unlimited Cash Back every time you shop in the app.
*Based on TrustPilot reviews as of March 2026… View full description on the official store →
Become one of the 17 million users who use Rakuten to get Cash Back.
Use Rakuten to get Cash Back when you shop at 3,500 stores!
Here's how it works:
1. Choose a store to start shopping.
2. Earn Cash Back after you make a purchase.
3. Get paid via PayPal or check.
...and repeat!
Stack Cash Back with sales, coupons, free shipping, loyalty programs, and more! There's unlimited Cash Back every time you shop in the app.
*Based on TrustPilot reviews as of March 2026… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v13.14.1🔄 updated 0d ago📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v13.12.0 → v13.14.1
→ 30 days after: reviews +74 high confidence
2026-07
🔧
Shipped update — v13.10.1 → v13.12.0
→ 30 days after: reviews +124 high confidence
2026-06
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: reviews +50 medium · co-occurring
2026-06
🔧
Shipped update — v13.8.0 → v13.10.1
→ 30 days after: reviews +153 low · multiple changes
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +103 high confidence
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-08
2026-06-12
Slot 2
2 ver.
2 ver.
2026-05-08
2026-06-12
Slot 3
2 ver.
2 ver.
2026-05-08
2026-06-12
Slot 4
2 ver.
2 ver.
2026-05-08
2026-06-12
Slot 5
2 ver.
2 ver.
2026-05-08
2026-06-12
Slot 6
2 ver.
2 ver.
2026-05-08
2026-06-12
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Rakuten: Cash Back and Deals: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 74,450 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Rakuten make per month?▴
Based on our ML-calibrated revenue forecast, Rakuten earns approximately $1.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Rakuten?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Rakuten?▴
Rakuten is published by Rakuten Rewards on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Rakuten's BU Score?▴
Rakuten has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.