Gmail
87
Quality Score
Excellent
✍️ bumetric analysis
“
This app dominates the mobile email client niche, directly competing with other proprietary email apps like Outlook Mobile and third-party solutions such as Spark or Edison Mail. Its substantial user rating, backed by tens of millions of reviews, signals immense, sustained traction and a mature, established growth stage. This isn't an app chasing early adopters; it’s a foundational communication tool with near-ubiquitous adoption. Given its free monetization and Google's broader ecosystem strategy, direct revenue from the app itself isn't the primary driver. In the communication category, while many apps monetize through premium features or ad placements, core email clients often leverage their user base for data insights or as a gateway to other paid services within a larger platform. For a free app of this scale, the value lies in user engagement and ecosystem integration, not direct per-download revenue.
BU Score 87 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$59.1K/mo · 2.4M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$130K
↳ What it cost to build · not monthly revenue
Likely range $100K – $175K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Communication complexity ×1.65 | +$32K |
| 🌐 Cross-platform reach (iOS + Android) | +$45K |
Total estimate
$130K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 17× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Communication category multiple | +5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
17× MRR
👥 Estimated audience size
1363.5M
Lifetime downloads (US-equivalent)
Monthly active
409.0M
Daily active
245.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Communication engagement | ~95 installs / rating |
| 🔁 Communication D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.60 |
DAU / MAU
60% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.8
Product Quality
8.2
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
7.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.08★ across 14,354,997 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (14,354,997 ratings)METRIC | +$12,000 | |
| ai poweredREVIEW | +$4,000 | |
| premiumREVIEW | +$2,200 | |
| securityREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.1★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Gmail
- Developer
- Google LLC
- Bundle ID
- com.google.android.gm
- App Store URL
- Open in App Store
- Category
- Communication
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- support.google.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $585/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth14,354,997 ratings+7% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The official Gmail app brings the best of Gmail to your Android phone or tablet with enhanced security protections, multiple account support, and powerful search to find the details you need. Use the power of Google AI to help you write, organize, search, and clear your inbox even faster. Gmail is also available on Wear OS so you can stay productive and manage emails right from your wrist.
With the Gmail app you can:
• Find the details you need with summary cards at the top of your emails
• Unsubscribe from unwanted email senders in one place… View full description on the official store →
With the Gmail app you can:
• Find the details you need with summary cards at the top of your emails
• Unsubscribe from unwanted email senders in one place… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device🔄 updated 0d ago📂 Communication💰 Free📺 Ad-supported
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
📸
Refreshed store screenshots — 8 of 8 updated
2026-07
🔧
Shipped update — vVaries with device → vVaries with device
→ 30 days after: reviews +32,757 medium · co-occurring
2026-06
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: reviews +32,757 medium · co-occurring
2026-06
🔧
Shipped update — vVaries with device → vVaries with device
→ 30 days after: reviews +83,701 low · multiple changes
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +50,944 high confidence
📸
Store Page History
16 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
3 ver.
3 ver.
2026-05-06
2026-06-11
2026-07-11
Slot 2
3 ver.
3 ver.
2026-05-06
2026-06-11
2026-07-11
Slot 3
3 ver.
3 ver.
2026-05-06
2026-06-11
2026-07-11
Slot 4
3 ver.
3 ver.
2026-05-06
2026-06-11
2026-07-11
Slot 5
3 ver.
3 ver.
2026-05-06
2026-06-11
2026-07-11
Slot 6
3 ver.
3 ver.
2026-05-06
2026-06-11
2026-07-11
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Gmail: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Google LLC
View all →📦 Portfolio summaryINDIE studio
134apps·$20K/mocombined
✓ Diversified — top app contributes 3%; risk spread across portfolio
About this analysis
Why high confidence: 14,354,997 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Gmail make per month?▴
Based on our ML-calibrated revenue forecast, Gmail earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Gmail?▴
Browse the full Communication category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Gmail?▴
Gmail is published by Google LLC on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Gmail's BU Score?▴
Gmail has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.