How much does H&M make per month?

Based on our ML-calibrated revenue forecast, H&M earns approximately $4.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like H&M?

Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

H&M is published by H&M on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is H&M's BU Score?

H&M has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

H&M

Quality Score

Excellent

H&M

Name: H&M — app revenue, audience, build cost & risk profile
Creator: GetAppValue
License: https://creativecommons.org/licenses/by/4.0/
Keywords: H&M revenue, H&M app analytics, mobile app revenue estimate, Lifestyle revenue, Android app revenue

by H&M

High confidence

4.8 ✍️ Editor

✍️ GetAppValue analysis

“

H&M is an Android app from H&M in the Lifestyle category, currently rated 4.8★ across 1,018,064 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 83: Excellent (strong product-market fit). For a Lifestyle app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$1.0M

per month

→

12-mo forecast

$1.1M – $1.6M

per month

→

24-mo forecast

$1.3M – $2.4M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$80K

↳ What it cost to build · not monthly revenue

Likely range $60K – $110K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.3y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Lifestyle complexity ×1.05	+$2K
🌐 Cross-platform reach (iOS + Android)	+$29K

Total estimate $80K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$100K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $125K · 19× MRR multiple

💸 ~1.2× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 19× MRR

👥 Estimated audience size

111.5M

Lifetime downloads (US-equivalent)

Monthly active

14.0M

Daily active

2.8M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Lifestyle engagement	~110 installs / rating
🔁 Lifestyle D30 retention	13%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.0M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$985K – $1.3M

12 months

$1.1M – $1.6M

24 months

$1.3M – $2.4M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 57/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

6.7

Product Quality

9.6

Revenue Strength

6.0

Monetization Maturity

1.0

Defensibility

7.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.82★ across 1,018,064 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (1,018,064 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
bugsREVIEW		−$1,800
cancelledREVIEW		−$1,500
Mature app (8y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: H&M
Developer: H&M
Bundle ID: com.hm.goe
App Store URL: Open in App Store
Category: Lifestyle
Content rating: Not found
Languages: Not found

Company

Website: www.hm.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $4.9K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Version Release Timeline2 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app. 

Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.

Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.

Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v26.22.0🔄 updated 0d ago📂 Lifestyle💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔧

Shipped update — v26.17.0 → v26.22.0

→ 30 days after: reviews +5,505 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +5,505 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for H&M: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →