How much does TikTok make per month?

Based on our ML-calibrated revenue forecast, TikTok earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like TikTok?

Browse the full Video Players & Editors category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

TikTok is published by TikTok Pte. Ltd. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is TikTok's BU Score?

TikTok has a BU Score of 92/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

TikTok

Quality Score

Transcendent

TikTok

Name: TikTok — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: TikTok revenue, TikTok app analytics, mobile app revenue estimate, Video Players & Editors revenue, Android app revenue

by TikTok Pte. Ltd.

High confidence

4.5 ✍️ Editor

✍️ bumetric analysis

“

This app dominates the short-form mobile video space, directly competing with platforms like YouTube Shorts and Instagram Reels for user attention and creator content. Its substantial user rating, backed by tens of millions of reviews, signals immense traction and a mature product in a sustained growth phase, far beyond early adoption. While free to download, its revenue generation comes primarily from advertising and virtual gift purchases, allowing users to support creators. This category typically sees strong ad revenue due to high engagement times, with a common monetization path involving premium features for creators or ad-free viewing for consumers, though TikTok leans heavily into in-app purchases for gifting. The sheer scale of its user base makes it a prime candidate for exploring direct brand partnerships and sophisticated ad targeting beyond standard programmatic placements.

BU Score 92 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$80K

↳ What it cost to build · not monthly revenue

Likely range $60K – $110K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~6 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
🌐 Cross-platform reach (iOS + Android)	+$27K

Total estimate $80K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$225K

↳ What it would sell for · not monthly revenue

Marketplace range $175K – $300K · 18× MRR multiple

💸 ~2.8× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 18× MRR

👥 Estimated audience size

3528.0M

Lifetime downloads (US-equivalent)

Monthly active

529.0M

Daily active

105.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Video Players & Editors engagement	~150 installs / rating
🔁 Video Players & Editors D30 retention	15%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 55/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

5.5

Product Quality

9.0

Revenue Strength

5.8

Monetization Maturity

1.0

Defensibility

7.3

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.5★ across 23,521,549 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (23,521,549 ratings)METRIC		+$12,000
Excellent rating (4.5★)METRIC		+$2,200
Mature app (9y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: TikTok
Developer: TikTok Pte. Ltd.
Bundle ID: com.ss.android.ugc.trill
App Store URL: Open in App Store
Category: Video Players & Editors
Content rating: Not found
Languages: Not found

Company

Website: www.tiktok.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $115/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth23,521,549 ratings+45% lifetimeShow 3-year history estimate ▾

Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

TikTok is THE destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok. All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. From your morning coffee to your afternoon errands, TikTok has the videos that are guaranteed to make your day.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 vVaries with device🔄 updated 0d ago📂 Video Players & Editors💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-07

📸

Replaced 1 store screenshot

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +147,418 high confidence

📸

Store Page History

1 SCREENSHOT CHANGE

Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.

iPhone screenshots

Slot 2
2 ver.

2026-05-06

Now

2026-07-12

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for TikTok: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →