DANA Indonesia Digital Wallet
86
Quality Score
Excellent
DANA Indonesia Digital Wallet
by PT Espay Debit Indonesia Koe
High confidence
✍️ GetAppValue analysis
“
DANA Indonesia Digital Wallet targets the broad Indonesian digital payments market, directly competing with established players like GoPay, OVO, and ShopeePay by offering a comprehensive suite of cashless transactions, including QRIS, bank transfers, and e-wallet top-ups. The app’s substantial rating average from nearly ten million reviews indicates significant user adoption and strong market traction, suggesting it’s a mature product with a well-established user base. This volume of engagement points to a late-growth or early-maturity stage, where user acquisition is likely stable, and retention becomes a key focus. In the finance category, a common monetization observation for free apps is the strategic use of transaction fees or premium subscription tiers for advanced features, rather than direct IAP, leveraging the high transaction volume to generate revenue.
BU Score 86 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$8.0K
per month
→
12-mo forecast
$8.3K – $17.3K
per month
→
24-mo forecast
$10.2K – $30.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 20× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
628.0M
Lifetime downloads (US-equivalent)
Monthly active
175.5M
Daily active
70.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$7.6K – $12.6K
12 months
$8.3K – $17.3K
24 months
$10.2K – $30.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.2
Product Quality
9.1
Revenue Strength
3.9
Monetization Maturity
1.0
Defensibility
3.8
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $5K - $11K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.56★ across 10,269,561 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $143K-$255K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (10,470,593 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| securityREVIEW | +$1,800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- DANA Indonesia Digital Wallet
- Developer
- PT Espay Debit Indonesia Koe
- Bundle ID
- id.dana
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.dana.id
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $172/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
DANA - Digital Wallet (e-Wallet) for QRIS, Send Money & Bill Payment
Manage your daily finances faster, easier, and more securely with DANA. From paying with QRIS, sending money to bank accounts or fellow DANA users, topping up your favorite games, to growing your savings with DANA+, everything you need is in one trusted digital wallet.
Join millions of users across Indonesia who rely on DANA for secure, seamless, and convenient digital payments. DANA is licensed and supervised by Bank Indonesia and Komdigi.
Pay with QRIS Everywhere… View full description on the official store →
Manage your daily finances faster, easier, and more securely with DANA. From paying with QRIS, sending money to bank accounts or fellow DANA users, topping up your favorite games, to growing your savings with DANA+, everything you need is in one trusted digital wallet.
Join millions of users across Indonesia who rely on DANA for secure, seamless, and convenient digital payments. DANA is licensed and supervised by Bank Indonesia and Komdigi.
Pay with QRIS Everywhere… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v2.136.1🔄 updated 0d ago📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2.129.0 → v2.133.1
→ 30 days after: reviews +172,251 high confidence
2026-06
🔧
Shipped update — v2.123.2 → v2.129.0
→ 30 days after: reviews +373,419 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +201,168 high confidence
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for DANA Indonesia Digital Wallet: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 10,470,593 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does DANA Indonesia Digital Wallet make per month?▴
Based on our ML-calibrated revenue forecast, DANA Indonesia Digital Wallet earns approximately $8.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like DANA Indonesia Digital Wallet?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes DANA Indonesia Digital Wallet?▴
DANA Indonesia Digital Wallet is published by PT Espay Debit Indonesia Koe on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is DANA Indonesia Digital Wallet's BU Score?▴
DANA Indonesia Digital Wallet has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.