Stuff.co.nz
48
Quality Score
Emerging
Stuff.co.nz
by Stuff Digital Limited
Medium confidence
✍️ GetAppValue analysis
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Stuff.co.nz is an Android app from Stuff Digital Limited in the News & Magazines category, currently rated 2.8★ across 9,716 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 48: Emerging (early traction worth watching). For a News & Magazines app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$846
per month
→
12-mo forecast
$740 – $2666
per month
→
24-mo forecast
$685 – $6168
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ News & Magazines complexity ×1.20 | +$10K |
| 🌐 Cross-platform reach (iOS + Android) | +$33K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $15K · 12× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 News & Magazines category multiple | -5% |
Final multiple
12× MRR
👥 Estimated audience size
1.1M
Lifetime downloads (US-equivalent)
Monthly active
170K
Daily active
76K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News & Magazines engagement | ~120 installs / rating |
| 🔁 News & Magazines D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$846/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$720 – $1.7K
12 months
$740 – $2.7K
24 months
$685 – $6.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 36/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
2.1
Product Quality
5.0
Revenue Strength
2.9
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.0
Operational Safety
8.0
- 💰 Revenue: Marginal — $338 - $2115/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.76★ across 9,716 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $15K-$27K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| Low install base (9,716 ratings)METRIC | +$1,500 | |
| Below-average rating (2.8★)METRIC | −$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Stuff.co.nz
- Developer
- Stuff Digital Limited
- Bundle ID
- nz.co.stuff.android.news
- App Store URL
- Open in App Store
- Category
- News & Magazines
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.stuff.co.nz
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stuff is New Zealand’s essential news source - independent and dedicated to making Aotearoa a better place. We deliver live, lively and trustworthy journalism from across this glorious nation.
On our app you can:
- Get up-to-the minute reports on breaking stories in New Zealand with our live videos and blogs
- Easily read stories on news, weather, sports, politics, money, business, celebrities, travel - whatever Kiwis are talking about today, we got you
- Watch video on demand - including from our ThreeNews 6pm bulletin
- Do the highly addictive daily Stuff Quiz (a national obsession)… View full description on the official store →
On our app you can:
- Get up-to-the minute reports on breaking stories in New Zealand with our live videos and blogs
- Easily read stories on news, weather, sports, politics, money, business, celebrities, travel - whatever Kiwis are talking about today, we got you
- Watch video on demand - including from our ThreeNews 6pm bulletin
- Do the highly addictive daily Stuff Quiz (a national obsession)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v6.260519.2🔄 updated 0d ago📂 News & Magazines💰 Free📺 Ad-supported
🧪
Tech & Domain Intel — stuff.co.nz
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Stuff.co.nz: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 9,716 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Stuff.co.nz make per month?▴
Based on our ML-calibrated revenue forecast, Stuff.co.nz earns approximately $846/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Stuff.co.nz?▴
Browse the full News & Magazines category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Stuff.co.nz?▴
Stuff.co.nz is published by Stuff Digital Limited on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Stuff.co.nz's BU Score?▴
Stuff.co.nz has a BU Score of 48/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.