OfferUp - Shop. Buy. Sell.
91
Quality Score
Transcendent
✍️ GetAppValue analysis
“
This shopping app carves out a niche in local, peer-to-peer second-hand goods, directly competing with platforms like Facebook Marketplace and Craigslist. Its substantial user base, evidenced by millions of ratings and a strong user satisfaction score, indicates significant market penetration and sustained engagement. The app’s consistent revenue, even as a free platform, suggests a mature product with established traction, likely past its initial growth spurt and now focused on optimization and retention. In this category, successful monetization often hinges on premium features for sellers, such as promoted listings for increased visibility or expedited payment options, rather than direct buyer-side IAPs. The sheer volume of transactions facilitated, even without a direct per-download cost, points to a robust ecosystem where value is derived from facilitating connections.
BU Score 91 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$7.4K
per month
→
12-mo forecast
$7.7K – $16.0K
per month
→
24-mo forecast
$9.5K – $28.4K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$149/mo · 1.3M ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (167 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$900K
↳ What it would sell for · not monthly revenue
Marketplace range $700K – $1.2M · 19× MRR multiple
💸
~7.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
443.0M
Lifetime downloads (US-equivalent)
Monthly active
53.0M
Daily active
9.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$7.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$7.0K – $11.7K
12 months
$7.7K – $16.0K
24 months
$9.5K – $28.4K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
8.0
Revenue Strength
3.9
Monetization Maturity
9.5
Defensibility
8.5
Market Position
0.3
Operational Safety
0.0
- 💰 Revenue: Modest — $5K - $11K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 4,432,949 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: High — 4.0% refund mentions, scam/fraud mentions detected, rating drift -2.81 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 12-22× monthly = $88K-$162K. Portfolio play ($49K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (4,432,949 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.33.0
Thanks for using OfferUp! We've made updates to many of our existing features to make the app faster and more fun to use than ever before.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- OfferUp - Shop. Buy. Sell.
- Developer
- OfferUp Inc.
- Bundle ID
- com.offerup.iphone.consumer
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $49.4K/mo
- Top-grossing rank
- 🇺🇸#1 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 1.94★ · 12.2% 5★ · 59.2% 1★
5★6 (12%)
4★2 (4%)
3★4 (8%)
2★8 (16%)
1★29 (59%)
+694 ratings/week
Praise: great ×6 love ×2 recommend ×1 awesome ×1 best ×1Complaints: scam ×7 hate ×2 terrible ×2 bug ×1 subscription ×1
Top positive
★★★★★ Love it!
Easy to sell anything and meet up with local buyers!…
★★★★★ Review
Offer is great! Wish they did the promo for a week like back in the day. But overall great app.…
Top negative
★☆☆☆☆ 20 notifications
20 notifications and not a single one for my items im selling…
★☆☆☆☆ Deleted my account for no reason
They kicked me about for no reason don’t use This app…
📈Ratings growth4,441,123 ratings+995667% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #1 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#1 now · best #1 · worst #96
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Buy, sell and shop with OfferUp. The largest mobile marketplace for local and nationwide buying and selling. OfferUp and Letgo have come together as one online marketplace to help you shop deals near you, discover new and secondhand finds, and make money from things you no longer need.
Find great local deals on used furniture, couches, tables, cell phones, electronics, used cars, auto parts, clothes, shoes, vintage fashion, home goods, baby & kids items, sports equipment, and more.… View full description on the official store →
Find great local deals on used furniture, couches, tables, cell phones, electronics, used cars, auto parts, clothes, shoes, vintage fashion, home goods, baby & kids items, sports equipment, and more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 167 MB🔞 4+📱 iOS 15.1+🔖 v2026.33.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v2026.29.0 → v2026.33.0
→ 30 days after: reviews +3,322 high confidence
2026-07
🔧
Shipped update — v2026.24.0 → v2026.29.0
→ 30 days after: revenue +$8.0K/mo · reviews +5,778 medium · co-occurring
2026-06
🔧
Shipped update — v2026.19.1 → v2026.24.0
→ 30 days after: revenue +$8.0K/mo · reviews +5,508 medium · co-occurring
2026-05
🔧
Shipped update — v? → v2026.19.1
→ 30 days after: reviews +6,285 medium · co-occurring
2026-04
⭐
Rating ↑ 2.12 → 4.76 (improved 2.64★)
→ 30 days after: reviews +3,233 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +3,233 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$41.3K/mo · rating +2.65★ · reviews +4,428,641 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.19★ · reviews +290 medium · co-occurring
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.02★ · reviews +285 low · multiple changes
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.94★ · reviews +248 low · multiple changes
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.95★ · reviews +240 medium · co-occurring
2026-01
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
→ 30 days after: rating +0.95★ · reviews +240 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
marketplace·#2🇺🇸thrift·#10🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 50 reviews across 1 markets● 50% positive · ● 12% neutral · ● 38% negative · Rating drift: -2.81★ (declining — recent 50: 1.94★ vs lifetime: 4.75★)
Top praise themes
— no recurring praise themes
Top complaint themes
option offer ×3 customer support ×3 free trial ×3 full page ×3 page ads ×3 don ×15 marketplace ×11 items ×9
Risk signals
Refund mentions: 4.0% Fraud / scam mentions: 6.0%
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for OfferUp - Shop. Buy. Sell.: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by OfferUp Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$49K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 4,432,949 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does OfferUp - Shop. Buy. Sell. make per month?▴
Based on our ML-calibrated revenue forecast, OfferUp - Shop. Buy. Sell. earns approximately $49K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like OfferUp - Shop. Buy. Sell.?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes OfferUp - Shop. Buy. Sell.?▴
OfferUp - Shop. Buy. Sell. is published by OfferUp Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is OfferUp - Shop. Buy. Sell.'s BU Score?▴
OfferUp - Shop. Buy. Sell. has a BU Score of 91/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.