How much does Facebook make per month?

Based on our ML-calibrated revenue forecast, Facebook earns approximately $24K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Facebook?

Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Facebook is published by Meta Platforms, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Facebook's BU Score?

Facebook has a BU Score of 97/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Facebook

Quality Score

Transcendent

Facebook

Name: Facebook — app revenue, audience, build cost & risk profile
Creator: GetAppValue
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Facebook revenue, Facebook app analytics, mobile app revenue estimate, Social revenue, Android app revenue

by Meta Platforms, Inc.

High confidence

4.6 ✍️ Editor

✍️ GetAppValue analysis

“

This Android social app, developed by Meta Platforms, Inc., targets users seeking broad connection and interest-based discovery, directly competing with platforms like TikTok, Instagram, and X. Its massive rating count, coupled with a strong average score, signals established, sustained traction and a mature growth stage. The user base is clearly immense and highly engaged, indicating a robust network effect. As a free app in the social category, its revenue model is almost certainly ad-driven, leveraging its vast user data and engagement for targeted advertising. Founders in this space should note that while direct IAP is rare, premium features or exclusive content subscriptions are an emerging monetization path, though advertising remains the dominant revenue stream for large-scale social networks. Optimizing ad placement and user data utilization for advertisers is key to maximizing ARPU.

BU Score 97 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

Facebook

$5.2K/mo · 27.5M ratings · 4.5★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~6 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Social complexity ×1.70	+$41K
🌐 Cross-platform reach (iOS + Android)	+$55K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$800K

↳ What it would sell for · not monthly revenue

Marketplace range $600K – $1.1M · 34× MRR multiple

💸 ~5.2× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Social category multiple	+5%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 34× MRR

👥 Estimated audience size

16590.5M

Lifetime downloads (US-equivalent)

Monthly active

4147.5M

Daily active

2281.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social engagement	~90 installs / rating
🔁 Social D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 55% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Social
📦 Compact Android bundle	→ Native Kotlin

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 62/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

7.1

Product Quality

9.1

Revenue Strength

5.8

Monetization Maturity

5.0

Defensibility

7.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.55★ across 182,506,008 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (184,343,492 ratings)METRIC		+$12,000
Excellent rating (4.6★)METRIC		+$2,200
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Facebook
Developer: Meta Platforms, Inc.
Bundle ID: com.facebook.katana
App Store URL: Open in App Store
Category: Social
Content rating: Not found
Languages: Not found

Company

Website: www.facebook.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $184/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.05 - $10,000.00 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network.

Explore and expand your interests: 

* Shop Marketplace for hidden gems and take your hobbies to the next level

* Personalize your Feed to see more of what you like, less of what you don’t

* Ask Meta AI for information and get answers instantly

* Drive into reels that reflect the things you're interested in… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 vVaries with device🔄 updated 0d ago📂 Social💰 Free📺 Ad-supported💎 IAP $0.05 - $10,000.00 per item

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

🔧

Shipped update — vVaries with device → vVaries with device

→ 30 days after: reviews +1,657,277 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +1,657,277 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Facebook: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →