Facebook Lite
93
Quality Score
Transcendent
✍️ GetAppValue analysis
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This Android-exclusive social app targets users in emerging markets or those with limited data plans and older devices, directly competing with the full Facebook app and other data-light social platforms like Twitter Lite or even WhatsApp in some communication aspects. Its substantial rating count, coupled with a strong average rating, signals immense traction and a mature product in the late growth or early maturity stage. The "free" monetization model, typical for a large-scale social network, indicates revenue is driven primarily by advertising. For this category, a common monetization observation is the high value placed on user engagement and time spent in-app, which directly correlates to ad inventory and impression opportunities. Optimizing ad placements without disrupting the user experience, especially for a data-sensitive audience, is key to maximizing ARPU.
BU Score 93 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$5.2K/mo · 27.5M ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Social complexity ×1.70 | +$41K |
| 🌐 Cross-platform reach (iOS + Android) | +$55K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $700K · 34× MRR multiple
💸
~3.2× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Social category multiple | +5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
34× MRR
👥 Estimated audience size
3395.5M
Lifetime downloads (US-equivalent)
Monthly active
848.5M
Daily active
466.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social engagement | ~90 installs / rating |
| 🔁 Social D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 64/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
9.0
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
9.6
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.52★ across 37,732,867 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (37,732,867 ratings)METRIC | +$12,000 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Facebook Lite
- Developer
- Meta Platforms, Inc.
- Bundle ID
- com.facebook.lite
- App Store URL
- Open in App Store
- Category
- Social
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.facebook.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $103/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.29 - $179.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Keeping up with friends is faster and easier than ever with the Facebook Lite app! Use Facebook Lite as a friends app to connect and keep up with your social network. The Facebook Lite app is small, allowing you to save space on your phone and use Facebook in 2G conditions. Many of the classic features of Facebook are available on the app, such as sharing to a Timeline, liking photos, searching for people, and editing your profile and groups. Specific features include:
• Find friends and family
• Post status updates & use Facebook emoji to help relay what’s going on in your world… View full description on the official store →
• Find friends and family
• Post status updates & use Facebook emoji to help relay what’s going on in your world… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device🔄 updated 0d ago📂 Social💰 Free📺 Ad-supported💎 IAP $0.29 - $179.99 per item
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
📸
Refreshed store screenshots — 5 of 5 updated
2026-07
🔧
Shipped update — vVaries with device → vVaries with device
→ 30 days after: reviews +454,142 medium · co-occurring
2026-06
🔧
Shipped update — vVaries with device → vVaries with device
→ 30 days after: reviews +1,001,602 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +547,460 high confidence
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 2
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 3
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 4
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 5
2 ver.
2 ver.
2026-05-06
2026-07-12
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Facebook Lite: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Meta Platforms, Inc.
View all →📦 Portfolio summaryINDIE studio
16apps·$40K/mocombined
✓ Diversified — top app contributes 38%; risk spread across portfolio
About this analysis
Why high confidence: 37,732,867 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Facebook Lite make per month?▴
Based on our ML-calibrated revenue forecast, Facebook Lite earns approximately $14K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Facebook Lite?▴
Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Facebook Lite?▴
Facebook Lite is published by Meta Platforms, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Facebook Lite's BU Score?▴
Facebook Lite has a BU Score of 93/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.