Messenger Kids
73
Quality Score
Strong
✍️ GetAppValue analysis
“
Messenger Kids is an iOS app from Meta Platforms, Inc. in the Social Networking category, currently rated 4.3★ across 112,764 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
—/mo · 113.4M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (157 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 16× MRR multiple
💸
~1.0× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
16× MRR
👥 Estimated audience size
10.0M
Lifetime downloads (US-equivalent)
Monthly active
2.5M
Daily active
1.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
54% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
7.0
Revenue Strength
6.5
Monetization Maturity
0.5
Defensibility
7.2
Market Position
1.8
Operational Safety
7.6
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.26★ across 112,764 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.52 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (112,764 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (27 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v325.0
Thank you for using Messenger Kids! We are continuously updating and improving the app to make it an even better experience for kids and their families.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Messenger Kids
- Developer
- Meta Platforms, Inc.
- Bundle ID
- com.facebook.talk
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 4+
- Languages
- HR, CS, DA, NL, EN, FI, FR, DE, EL, HU, ID, IT, JA, KO, MS, NB, PL, PT, RU, ZH, SK, ES, SV, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.5K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth115,078 ratings+25702% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Messenger Kids — Made for Kids. Controlled by Parents.
Made for Kids. Controlled by Parents.
Parent Dashboard:
Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents are notified.
Fun Filters:
Kid-friendly filters, reactions, and sound effects make video chats with friends and family even better.
Worry Free:
Parents can set usage limits when it’s bedtime, and there are no in app-purchases or ads.
Creative Convos:
Stickers, GIFs, emojis, and drawing tools give kids more ways to express themselves.
Easy Start:… View full description on the official store →
Made for Kids. Controlled by Parents.
Parent Dashboard:
Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents are notified.
Fun Filters:
Kid-friendly filters, reactions, and sound effects make video chats with friends and family even better.
Worry Free:
Parents can set usage limits when it’s bedtime, and there are no in app-purchases or ads.
Creative Convos:
Stickers, GIFs, emojis, and drawing tools give kids more ways to express themselves.
Easy Start:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 157 MB🔞 4+📱 iOS 15.1+🔖 v325.0🔄 updated 0d ago🌐 HR, CS, DA, NL, EN +22📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v321.0 → v323.0
→ 30 days after: reviews +735 high confidence
2026-06
🔧
Shipped update — v318.0 → v321.0
→ 30 days after: reviews +1,558 high confidence
2026-04
🔧
Shipped update — v? → v318.0
→ 30 days after: reviews +615 high confidence
2026-04
⭐
Rating ↑ 3.66 → 4.26 (improved 0.60★)
→ 30 days after: reviews +615 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +615 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$8.5K/mo · rating +0.61★ · reviews +111,685 high confidence
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +204 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.36★ · reviews +193 high confidence
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.26★ · reviews +148 low · multiple changes
2025-11
⭐
Rating ↓ 4.80 → 4.17 (dropped 0.63★)
→ 30 days after: rating −1.21★ · reviews +143 low · multiple changes
2025-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.24★ · reviews +138 medium · co-occurring
2025-11
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
→ 30 days after: rating −1.24★ · reviews +138 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #33Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
messaging·#33🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 750 reviews across 6 markets● 67% positive · ● 16% neutral · ● 17% negative · Rating drift: -0.52★ (declining — recent 50: 3.74★ vs lifetime: 4.26★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.48
🇦🇺 AU
+0.47
🇨🇦 CA
+0.40
🇮🇳 IN
+0.37
🇯🇵 JP
+0.17
🇧🇷 BR
+0.08
Top praise themes
friends family ×28 talk friends ×25 call friends ×18 please fix ×15 text friends ×14 one problem ×13 call text ×11 text call ×11
Top complaint themes
create account ×21 won let ×10 please fix ×10 doesn work ×9 facebook account ×7 didn work ×6 add friends ×5 criar conta ×5
Risk signals
Bug mentions: 5%
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.12572★ | 25,898 | 4.12572★ this version |
| 🇧🇷 BR | 4.51741★ | 632 | 4.51741★ this version |
| 🇨🇦 CA | 4.14989★ | 31,175 | 4.14989★ this version |
| 🇮🇳 IN | 4.274★ | 354 | 4.274★ this version |
| 🇯🇵 JP | 3.99027★ | 514 | 3.99027★ this version |
| 🇺🇸 US | 4.25663★ | 115,078 | 4.25663★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Messenger Kids: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Meta Platforms, Inc.
View all →📦 Portfolio summaryINDIE studio
16apps·$40K/mocombined
✓ Diversified — top app contributes 38%; risk spread across portfolio
About this analysis
Why high confidence: 112,764 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Messenger Kids make per month?▴
Based on our ML-calibrated revenue forecast, Messenger Kids earns approximately $8.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Messenger Kids?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Messenger Kids?▴
Messenger Kids is published by Meta Platforms, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Messenger Kids's BU Score?▴
Messenger Kids has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.